If you are starting a new business, there are many things you can do without.
You don’t necessarily need the prettiest office furniture, a location in the best possible neighborhood, a twelve-line phone system or framed inspirational prints for your walls. Smart new business owners know when and why to cut corners and to post cost-savings for a start up. They also know that some purchases are completely necessary. One essential investment for every company is the design of an effective logo. The logo is at the core of every successful company’s branding efforts. It is the company’s symbol and will adorn everything from free giveaway coffee mugs to the cover of critical reports. It will appear on websites, in advertisements, on business cards, letterheads and anything else related to the company. The logo is the most important part of any branding effort. When one mentions Coca Cola, your mind immediately provides you with a visual cue-the white script, perhaps on a red can. One need only see the bright and bold logo of Federal Express with its “hidden arrow” to recognize a delivery truck and to understand its business.
If you want to distinguish your company and separate it from the pack, you will need a logo.
By wisely choosing a well-designed logo, you can immediately begin to publicize and market the business in earnest. You can also begin to cultivate the idea of your company’s “personality” with clients and prospects alike. Those who fail to secure a good logo do so at their own peril. In many ways, the logo becomes the face of your company. You want to convey the right message and the right outlook from first contact. Operating without a logo can render a company virtually invisible. The human mind’s attraction to color and shape provides one with a unique opportunity to capture attention and to leave a lasting mark on the psyche of observers with a logo. Some cost-conscious business owners may try to function without a logo. Those who go this route lose money in the long run. By not creating an easily identifiable “brand” (and even a first year marketing student will recognize just how essential that is), the business owner will hamstring his efforts and decrease profit potential by a margin far exceeding the price of a professionally designed logo. If you are starting a new business, or have been limping along in your current endeavor without a logo, it is time to create a business identity with what will become your ongoing symbol. Find a logo design pro who can combine real world experience with a solid understanding of logo design principles to create the perfect logo that will someday be successfully and inextricably tied to your business. You may not be able to afford a brand new leather sectional or fifty magazine subscriptions for your lobby. Adding a fully appointed executive washroom may not be in the budget. There are places to cut corners and ways to save money. However, skipping the development of a perfect logo is not among them. A good logo is a must for every business that should not be overlooked.
If you need some help creating a logo for your company, just fill out the form below and one of our Design Consultants will contact you! [contact-form-7 id=”23545″ title=”Lead Capture Form”]
About the Author Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies. 800-974-5580 TonyMack@OneSourceGraphics.org
I have long thought of myself as a business owner who wears many hats. I run the day to day operations of the company, help with the financial accounting, assist with promoting the business and even work the floor of my retail store. However, there is one thing I have long known I can’t do: illustration and artistic design. While I’ve always been fascinated with artistic talent, I’m one of those people who struggle coloring inside the lines of an illustration book, let alone be able to produce an image that brings about awe and inspiration. I wanted to find someone who could help with designing my website, when someone suggest to me that I needed a graphic designer. While I had heard of the term before, I really didn’t know what all a graphic designer does. Because of this, I decided to seek out the assistance of a professional and really find out what goes on with a graphic designer and how they can be utilized to improve a website. This is where One Source Graphics came into play, and they ended up being one of the most important contacts I ever made.
For starters, graphic designers are not just individuals who like to doodle. They are, in fact, often well trained and hold multiple degrees in advertising, as they know how to illustrate and create designs that display specific information about a company, all while increasing the interest of individuals reaching a website. There are several different kinds of graphic designs though. An image-based design basically represents the idea I want to communicate to clients, and as the graphic designer and One Source Graphics pointed out, often times a single image can be much more powerful than text. I had heard the old saying “a picture is worth a thousand words,” and this really came true with the perfect design. A perfectly rendered design can tell an individual exactly what I wanted them to know, all without actually writing a single word.
Of course, there are times type-based design is essential, and the design team again came through, altering typography specifically to my website. This made my site unique and customized, all while informing my clients of my excellent services.
Graphic design has become an intricate part of my website and I would highly recommend anyone who is serious about promoting their site to contact One Source Graphics.
Running my own business, I long realized the importance of having a website. It stands as the face of the company in terms of an Internet presence and it also allows individuals looking online to locate my services and learn about why my products are that much better than the competition. However, I really didn’t know how to promote my website, how to increase traffic and how to boost sales. While I knew there were hundreds, if not thousands of similar websites online across the globe, I simply assumed that because I offered more reliable services, my website would eventually just hit the top of search engines. This, however, did not prove accurate, as other companies simply knew how to boost their search engine rankings, leaving me in the dust. I didn’t want to stay under some inferior product provider, which is why I wanted to learn how to take the SEO of a company seriously. SEO, or search engine optimization, stands as a way to configure a website more towards the likings of search engines, in order to increase visibility and push the site higher on the displayed rankings. While I did learn a bunch of information through Internet searches and reading a few basic books, I really didn’t know how to go about improving the SEO of a company and how I could increase my rankings. This is exactly why I sought out the professional assistance of One Source Graphics.
Once Source Graphics pointed to the importance of the SEO of a company and how even the smallest corrections and adjustments can ultimately lead to a drastic increase in views. The SEO of a company, as One Source Graphics indicated, heavily depends on keywords, which is what an Internet user types into search engines in order to locate a desired piece of information. The company also indicated how the SEO of a company is influenced by images and something that is known as meta tags, which is basically the coding found under the hood of the website. While I didn’t know how to change the SEO of a company website, One Source Graphics did, and in a few short weeks I saw a rather surprising increase in my Web traffic.
SEO is vital towards creating and establishing a strong Internet presence. This is why any business looking to boost traffic and sales needs to contact One Source Graphics.
My children have always loved learning about computers. While I grew up on computers, seeing the devices evolve from simple devices featuring small screens and a blinking green cursor, waiting for command prompts to be typed in before being able to perform any simple task to touchscreen devices that can almost know what I want to do, before I instruct it, computers have truly changed in my generation. However, my children have never had to memorize prompts in order to launch the operating system or that at one point computer’s actually required users to manually ‘park’ the system before being able to turn it off (and that I actually had to push a power button to turn it off). Despite this, they truly took to the equipment and wanted to learn more about the features. While they don’t really need to know how to type in command prompts any longer, I thought it would be fun to create a website for kids. This way, they could learn some coding and feature their own information that they would want to share with their friends. Now, I didn’t really know how to create such a website, or how to make it easily accessible to their friends, which is exactly why I contacted One Source Graphics. They were able to help us get everything up and running and they even worked with my kinds and showed them how to perform certain functions to increase visitors to their website.
When we decided to create a website for kids, my children wanted something fun, bright and easy to use. After all, they wanted to show all their friends at school that they had their very own website. To create a website for kids, I found, really isn’t all that different from other website creation services, One Source Graphics just had to minimize the information and make it easy enough for my children to alter and change the material on their own site. From importing images to the website to posting videos and typing out content they wanted to share, the decision to create a website for kids has been one of the best sources of fun and both learning for myself and my children that we have shared in some time.
For anyone who wants to create a website for kids, I completely recommend contacting One Source Graphics and asked for their professional, helpful service.
When promoting a website, it is so important for me to utilize SEO services. SEO, short for search engine optimization, is the process of improving my ranking on search engines. The higher up my website appears on a search engine, the more hits I’m going to receive and the more exposure I obtain. All of this ends up turning into improved financial assets, all because of the SEO services. Of course, I can’t just toss up any old information onto the website. To do this, I need to make my site appear in search engines and the results. Search engines such as Google have a very specific way of selecting what websites appear at the top, and although these exact specifications are not known, certain aspects are, which is why I select the best SEO services to help assist me. The SEO company One Source Graphics is there to help me with all of my needs and ensure I have the very best SEO for my site.
There really is a three step process in improving the SEO of my website. The first is to write content that uses a specific word or phrase used by individuals looking for the product. These are known as keywords and are what people type into search engines. It is so important for me to always remember I need to keep the keywords specified, otherwise it will prove more difficult for my results to appear on any search. As more websites share basic keywords, it pushes up the competition, making it difficult to attract individuals. The second aspect is to build links directly to my website. The more links I have running to the website the more important my website appears to search engines, helping me in turn climb the search engine results ladder. These links can come from where, ranging from social media sites to partnering websites. No matter where the links are coming from, my website is sure to receive a boost. And the third step is to continue doing this. I need to stay on top of the SEO services provided to me in order to always receive the most possible hits.
Search Engine Optimization is difficult to do on my own, which is exactly why I use the SEO company One Source Graphics. This way, I can have professionals working with me, which is exactly why you should call them.
Web design is essential for any business, regardless of what services are provided and where it is located. I learned this the hard way, but with the assistance of One Source Graphics, I discovered the correct method for improving my website and increasing total traffic. Through my time with the best Web design company, I learned several, very important features to never take for granted again. Read more
Search engine optimization is very important, especially when a company works primarily in one region. When I started my business in LA, I quickly discovered, no matter how excellent my idea was, there were already a dozen other services providers, offering similar products and features as my own. While this did prove a bit of a detriment at the beginning, I discovered I didn’t need to let the competition drag me down. Instead, I just needed to utilize the features of a search engine optimization LA provider, and I found the best to be One Source Graphics. The search engine optimization LA services helped me increase my search engine rankings, bring in more traffic and improve my financial bottom line, all because I used the services, resources and products offered to me by One Source Graphics.
In order to bring in more visitors, I needed to increase the amount of traffic my website received. To do this, I had to use the search engine optimization LA services made available to me through One Source Graphics. In order for my website to appear higher in the search engines, I had to use different attributes that search engines look for in order to determine a popular, helpful website. This includes keywords, which is what someone types into the search engines, plus backlinks, which help show my website is important and helpful, as the more individuals linking to the website the more helpful it must be. Now, I didn’t have much knowledge about the topic going into it, but One Source Graphics helped ensure me with the search engine optimization LA offerings and make sure I could always increase my traffic.
One Source Graphics provided me with several different packages and powerful SEO tools. They also allowed me to monitor my results, so I could see in real time just how many more visitors were coming to my website against what number were coming, before I used the search engine optimization LA service.
I’ve never made a better decision in my professional career than going with the search engine optimization LA company One Source Graphics. Through the helpfulness of search engine optimization LA and all the different features I received, I have noticed an improvement in my online presence and the total number of visitors I receive on a daily basis. It is also why you should give them a call as well.
Designing a website is far more complex than simply dragging in a few pictures and accompanying it with text. While dozens of ready-to-make Internet sites allow users the ability to create their own websites, the services provided don’t do any good for a business or professional who relies on their website for work and exposure. With One Source Graphics, Inc, an Augusta Web Design company, I am here to provide award winning design services, tailored to meet the specific needs of customers and help not only provide a beautiful, easy to navigate and fully functional website, but also help increase visibility, potential hits and total number of visitors who come to the website, all of which helps increase profits and total revenue. Read more
Benefits of computer company logos
A company logo is an important part of your advertising strategy as it makes your brand noticeable and visible on letterheads and signs. Every company needs a unique and appealing logo that will grab the attention of their customers and potential customers. It is important that you pay attention and spend quality time and money into designing the right logo for your computer company.
Once you have a logo in place, you can use it in so many creative ways like calendars, key rings, notebooks and pens to make your company name a household name. This will help you keep your business going by turning many potential customers into customers. Your computer company logos should depict all that your company stands for, representing your ideals, perceptions and beliefs through text, graphics and designs. It must be a reflection of all that your company actually does and the services it has to offer.
You can use your software company logos in everyday places and items where they will stay in a person’s head, to be retrieved when they are in need of your service at any point of time. You could try branding coffee mugs, calendars or pens with your logos, printing them on a variety of everyday objects. You just have to be creative and keep your budget in consideration too.
Not only do products that have been branded with the logos for computer companies instill pride in the employees but also makes a deadly powerful tool for brand recognition and in increasing your sales. This will help your potential customers recognize your company, thereby shooting your sales upwards. The name of your company will somewhere be registered at the back of the heads of the customers even if you do not see immediate sales.
Also, you must make sure to include at least two ways of contacting you along with your computer company logos. If your customers are in need for an emergency service and they have your contacts right in front of them, this is sure to help you increase your sales. You will thus be making yourself better available to customers for your services.
A unique and striking logo which brings the name of your company to the mind of customers almost instantly is a very powerful marketing tool. You must spend some time and effort into coming up with a creative design that will remain etched in the minds of the viewers forever.
About the Author
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.