Rolex Magazine Ad

Magazine Ad
Designer: Tony Mack
Software: 3d Max, Photoshop, Illustrator
Website: www.OneSourceGraphics.org

Loehmann’s Catalog Cover

Catalog Design
Designer: Tony Mack
Software: Photoshop and InDesign
Website: www.OneSourceGraphics.org

Rolex Magazine Ad

Magazine Ad
Designer: Tony Mack
Software: 3d Max, Photoshop
Website: OneSourceGraphics.org

“James Brown Greatest Hits” CD Cover Design

CD Cover Design
Designer: Tony Mack
Software: Photoshop & Illustrator

Men’s Vogue Cover

Magazine Cover Design
Designer: Tony Mack
Software: Photoshop

10 Newtorking Events From Your Telephone 11-15 June

Comparative Fees for Advertising & Promotion

Your customers have no clue what you do

Painful Fact: Your customers know much less about you than you think. Until they need it, they don’t bother to find out if you do it. And sometimes, they don’t think to ask – even then.

For example, many an agency bemoans the fact that their clients went elsewhere to have a website built or to have a speech written, simply because the client didn’t know the agency did that sort of thing. (For our clients out there…yes, we do both.)

You have to tell them. Tell them in an engaging way. Tell them in a useful way – give them something to “steal” or adapt to make their own life a little easier. Use the dialogue to establish your expertise and your commitment to their success/well being.

Are you sharing case studies with "here's what we learned" tips that your other clients can use?
Are you hosting events where your customers can come together and talk about the thing they have in common - you?
Do you bring samples or photos of work you've done for others to your client meetings? Start off the conversation with a..."hey, I thought you might find some value in what we learned when we did XYZ for You Know Who." So bring something relevant. Read this Article

How To Cost Less Without Lowering Your Price

Do you know how much your product or service costs? Hint: it's not the price you are asking for it. In global warming terms, environmental cost is commonly referred to as a "footprint." Most people understand that an environmental footprint of a product or company isn't just about the manufacturing, but also the process of shipping, importing, exporting, packaging, and eventually even the use of that product.

When it comes to how much you cost - why not think of your business that way? Your real cost to your customers isn't just the product they buy or the service they use. It's the time they need to spend waiting in line to get it. It's the effort that it takes to load it into their car. It's all the fields they need to fill out online in order to get a "free" username and account. It's the number of times you force them to change their password and remember a new one in the name of security. These are all costs. Not in terms of dollars, but in terms of time.

How can you cost less without lowering your price? Read the full article

25 Ways to Build Trust (and Sales!) With Customer Success Stories

A major survey on corporate trust just came out, and the news isn't good.

Of people surveyed in 20 countries, 62% say they trust corporations less now than they did a year ago (2009 Edelman Trust Barometer). People do business with people they like and trust, so how can you inspire trust during the current crisis of credibility?

Buyers are increasingly turning to real experiences to give them the confidence that products, services, and people deliver what they promise. In the age of Amazon.com reviews and eBay feedback, prospects are looking for anecdotes from other happy customers.

Capturing the experiences of your most successful customers not only boosts your credibility but also educates buyers and shows them the payoff of your solutions.

Here are 25 ways to use customer success stories in your sales and marketing to increase buyers' trust.

1. Web sites: Your site is often a buyer's first impression of your company. Start building the relationship on a foundation of credibility by highlighting your successes right from the homepage and anywhere on the site where you talk about the benefits of your solutions. 2. Newsletters: Run customer success stories in newsletters that go to prospects, customers, employees, and partners. 3. Blogs: When making a point in a blog post, use a customer success story as an example. 4. Direct marketing: Highlight a customer's success in a mailer, either as a full story or an overview, to prospects and customers. Read the full story

What is Twitter and How Does It Work?

Here it is, the first in my training series for Twitter. This post will be covering the basics of what Twitter is and how it works, so if you’re already up and running with Twitter, bear with me while I get everybody else up to speed. We’ve got 10 more parts to go, and trust me, we’ll be getting into some more complicated things. But in order to get set up right, you’ve got to start at the beginning. And who knows, even if you’ve been using Twitter for a while, you still might learn something! What Is Twitter? Twitter is an extremely fast growing social media network with currently over 1 million members but this is expected to explode! All communications are limited to 140 characters, with no special coding or labeling, although you can use links (but the links are changed into smaller redirect links if they are too long). Twitter describes themselves as a service for friends, family and coworkers to stay connected through the exchange of quick frequent answers to the same question – what are you doing? In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends. Read More: