Twitter Marketing: Why You Don’t Need to Mass Follow Users
A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people a day. This rule was designed to cut down on ‘follow spam’, the act of following many Twitter users in order to get them to follow you back or click on your links.
When combined with the already existing limit based on follow ratios, this means that it will be more difficult for marketers or self-promoters to rapidly increase their Twitter follower count by following many people. The old days of following thousands of users a day to get thousands of followers back are gone.
That’s not to say the strategy of mass following users to increase your Twitter followers doesn’t work anymore. It does. Why? Because many people use tools to auto-follow anyone who follows them. And there are new users who think its only polite to reciprocate. So you can easily get tens of thousands of followers from this strategy over time.
I see quite a few people still practicing this method. Some are social media enthusiasts or consultants, some are internet marketers or bloggers. All of them are people who want to get something in return. They want to:
1.   Make money. The goal is to monetize Twitter users by linking and recommending products or services, either their own or others if they are an affiliate. They do this by tweeting out links and sending automated direct messages with the same offers when someone follows them back.
2.   Improve their reputation. They amass followers with the aim of improving their reputation in a specific field like marketing or social media. They also use their followers to boost their prominence on other social arenas like Digg or Facebook.
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