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Design & Media

Four Critical Web Design Rules

By: Nicholas LaPolla "Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So - by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people - and the search engines will come. When creating a new website or redesigning...

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Catch Hold of Audience Interests with Effective Logos

We all are very well aware of the benefits of logos for any brand or company. It helps in establishing any brand in the market and creates a unique identity of its user. Companies globally have been using professional logos to create distinctive image of their business and market identity of their own. A logo might seem to be very small and simple thing, but in reality it requires extensive research, hard work and continuous process to come up with perfect logo design.  In other words don’t take logos as just images but they are symbols that represent a company globally. Logos are always...

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Recent Project: Redesign of Full Page Ad for Ready Writer Communications

Ad Re-Design Designer: Tony Mack Software: Photoshop, InDesign and Illustrator This was a collaborative process between a client and a designer — to convey a specific message to a targeted audience. Various methods were used to create and combine words, symbols, and images to create a visual representation the ideas and messages of Ready Writer Communications. Typography, visual arts and page layout techniques were used to produce the final result.

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What goes into making a great brochure

Brochure Design for TCR (The Club of Riverdale)

What is a brochure? A brochure is a high-quality pamphlet, with specially planned layout, typography and illustrations. It is a booklet of printed informational messages used for advertising and promotional purposes. Brochures are generally used to give clients or customers necessary information regarding the products, services or events of a business or company. It gives business owners a chance to sum up everything customers need to know in an easy-to-read, eye-catching piece of paper. Similar to the other advertising materials, they are also designed to generate more sales and profits for a business,...

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How to Create a Hover Effect Using CSS

Hover effects, rollovers, super-fancy link styles — regardless of what you call them — are a great way to get extra bang for your buck when putting together a website. Today we’ll be learning how to add a unique and creative feature to your website’s links using CSS. Using CSS Pseudo Classes, we can alter every aspect of a link when a visitor “hovers” over it, or puts their cursor over the link. Change a Hovered link’s background color with CSS: a.link1:link { color:black; background-color:white; } a.link1:visited { color:black; background-color:white; } a.link1:hover...

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Corporate Website Design – 5 Tips To Make It Work For Your Business

Website design is not ‘One size fit all.’ Rather, for different genres and industries, website design needs to vary accordingly. Website design and development is a customized procedure and the design needs to vary and conform to the nature of the websites and requirements of the industry. Moreover, website design is not only about visual presentation but it also has a great deal to do with planning and strategizing to achieve website goals and objectives. In fact, online success of a website depends on its design as well its marketing strategy. Therefore, corporate website design is a very...

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