Aug
01
We all are very well aware of the benefits of logos for any brand or company. It helps in establishing any brand in the market and creates a unique identity of its user. Companies globally have been using professional logos to create distinctive image of their business and market identity of their own. A logo might seem to be very small and simple thing, but in reality it requires extensive research, hard work and continuous process to come up with perfect logo design. In other words don’t take logos as just images but they are symbols that represent a company globally. Logos are always designed in customized manner.
Expert logo designers always suggests their clients to get their logo designed in vector graphics as this technology can decrease or increase the size of an image keeping the quality part intact. It makes easier to use same logo on different mediums like small business cards, billboards, websites, magazines, etc. Color selection in logos should be done properly, avoid using too many colors altogether. If you use an array of many colors it creates bad impression especially when you go for corporate or customized logo designing. Maximum of 2-3 colors that complement each other is better option.
For logo designing also there are some basic rules that needs to be followed to produce desired designs. Never put an image of a person who is alive, symbols that have social or cultural sensitivity and don’t be dependent on clipart for its creation. You should remember that ultimate goal of a logo is to form positive brand identity and its awareness among the target customers. Logos are responsible for giving a unique identity to a brand among the competitors. Logos are often associated with any organization by customers. If we notice, it would be clear that all brands that are famous among the masses have a logo that gives identity.
A logo need not be complex in its designing to get recognition. Keep it simple yet attractive that can easily symbolize your business. Do not copy it from any sources, it should be original in its design otherwise it creates very negative impression. For successful logo designing maintain uniformity in taglines and also the design. Don’t believe in false claims given by some logo designing companies to design high quality of logos at very cheap prices. Therefore research a lot before giving your project to any logo design company.
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SPINX Los Angeles Web Designers, offers custom website design services, Print Design Los Angeles, Film Web Design Los Angeles, flash Web design. Check Graphic Design Portfolio for more information.
Source: http://www.freeezinearticles.com/2010/07/27/catch-hold-of-audience-interests-with-effective-logos/
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Tags:Graphic Design, Web Design, Design Services, Website Design, Logo Design
Jul
31
Recent Project: Redesign of Full Page Ad for Ready Writer Communications
Design & Media / Illustrator / Photoshop / Photoshop Design / Portfolio-Logo Design Posted by Tony Mack
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Ad Re-Design
Designer: Tony Mack
Software: Photoshop, InDesign and Illustrator
This was a collaborative process between a client and a designer — to convey a specific message to a targeted audience. Various methods were used to create and combine words, symbols, and images to create a visual representation the ideas and messages of Ready Writer Communications. Typography, visual arts and page layout techniques were used to produce the final result.
Nov
18
What goes into making a great brochure
Brochure Design / collateral material / promotion / Portfolio-Logo Design Posted by Tony Mack
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2 comments
What is a brochure?
A brochure is a high-quality pamphlet, with specially planned layout, typography and illustrations. It is a booklet of printed informational messages used for advertising and promotional purposes. Brochures are generally used to give clients or customers necessary information regarding the products, services or events of a business or company. It gives business owners a chance to sum up everything customers need to know in an easy-to-read, eye-catching piece of paper. Similar to the other advertising materials, they are also designed to generate more sales and profits for a business, and create interest among consumers. But it considered as the most economical way to get company message into the hands of prospective clients. A brochure serves as a handy marketing representative in behalf of a company so it is important to focus on the quality.
Functions of a Brochure:
>Provides product and service information
>Support trade shows and conventions
>Provide news (about products, services, company, industry)
>Build company identity
>Educate prospects and customers
What to consider in Planning a Company Brochure:
> Think about your brochure objective and function.
> Stand out one of its functions, like informative, advertising or identification functions.
> Check if those functions are in the brochure, even though one stands out and the others don’t.
> Choose the right brochure format based on its objective.
How to Design a Brochure:
Planning a brochure depends on the decisions of the business owner and the design companies. But this plan is not only based on those decisions but also in the relationship between the two. Before starting, the design company will listen to the ideas of the client, and then provide recommendations. The client then could decide whether to take it or not. A constant and dynamic relationship is important that will allow both parties attend to any changes if necessary. The brochure has several qualifications that require having this type of relation. For example, choosing a type of paper for the brochure won’t be probably a problem, but is has to be chosen before continuing with the designing work. It has to be chosen depending on it convenience. But the brochure concept is something that would be more difficult, and that couldn’t be solved in the first interview. It is difficult because it is hard to explain in a few words how the owner wants the brochure to be. The graphic designers will start working on the brochure and after finishing they will be getting in touch with the owner to show the brochure draft to see if it satisfies their expectations. Sample brochures will be shown then so the client can choose the one that fits their needs. Having a good relationship with your design company is important because it will give efficient and effective results.
Contents of a Brochure:
Photos Photos of eye catching photographs of products, services or location of business are important in a brochure.
Target Groups You should know the typical consumer of the business product or service, what age group the brochure should be focused on.
Message The brochure should have a clear, precise and interesting business idea and message to convey the business objective.
Appearance The brochure should have an easy-to-read and eye catching concept that will grab the potential customer’s attention.
Description It should have a description of the company product or service. A good brochure will describe what the business has to offer in a way that makes a potential customer believe that he needs it. Location The brochure can have information with an address or map to guide that customer to the business location or website.
Types of Brochures
>Bi-fold Brochure Letter or A4 size
>Leaflet Letter or A4 size
>Bi-fold Brochure A3 size
>Tri-fold A3 size
>Folder with flap and inserts
Request a Custom Brochure Quote
Get started now by filling out the form.
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