May
21
Writing a classified ad to sell your product isn’t as hard as you might think, if you spend time researching effective copy writing strategies.
Here are a few classified ad writing tips to try NOW!
Classified ad writing tip #1
Never try to sell expensive items from a small classified ad. Use the two step method. Request the reader visit your site for free information or email an auto responder address for more details where you will respond with longer ad copy to effectively sell your product.
Classified ad writing tip #2
Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to. Or surf to a few of the free classified ad sites and study the ads placed there. Don’t copy their ads word for word but use them as an effective design to write your own adverts.
Classified ad writing tip #3
Advertise in the right Newsletter. That’s right. This is basic stuff. Don’t place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance Writers Newsletter.
Classified ad writing tip #4
Target several appropriate publications. Subscribe to the publications and study their classified ads for several editions before placing your ads. Practice writing adverts following their basic ad writing guidelines.
Classified ad writing tip #5
Advertise in more than one publication at a time. Why? You want to pull in as many interested readers as possible in order to make sales.
Classified ad writing tip #6
Change your ad copy if it’s not working. If people read the same old ad copy in the publication every month they will get bored and probably ignore your copy. It’s human nature to do this. Freshen up your copy with new headlines, different lengths, new wording, power words, appropriate humor, details, interesting facts, testimonials.
Classified ad writing tip #7
Key your ads to find out which ones are working. Or simply have several email addresses or auto responders and calculate which email address receives the most response to your ads.
Classified ad writing tip #8
Keep records of everyone who responds to your ads. Follow up with appropriate messages about your product. Of course give them the option to opt out of receiving further correspondence.
Classified ad writing tip #9
Free Classified Ad Sites are a great way to test your ad writing skills before placing paid ads in publications online. Study how other marketers at these sites write their ads. Respond to their ads to see how they further market their product. Don’t forget to set up a free email account especially to handle your request.
Classified ad writing tip #10
Study offline publications. And, advertisements you receive by snail-mail to see how they put it all together. This will help to build your ad writing skills and confidence in your copy writing abilities. 80% of All Advertising Is Wasted Due To This Common Mistake
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline. It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad. Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake. The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther. So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader’s attention immediately. If you don’t grab them by the throat and hold them right away, you never will.
Writing a powerful headline for your ad takes some hard work but it can be done if you follow some simple guidelines.
1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency
2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad
3. Your headline should scream how you might offer something that is unique or at least interesting
4. Your headline should point to something very specific for the reader – use facts and how to’s
Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on. Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.
Attention Getting Power Words for the Headline of your ad
Look at powerful headlines and you will see that many contain one or more of the following words that sell.
Discover
Easy
Free
New
Proven
Save
Results
Introducing
At Last
Guarantee
Bargain
Easy
Quick
Sale
Why
How To
Just Arrived
Now Announcing
Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.
About the Author
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.
800-974-5580
TonyMack@OneSourceGraphics.org
If you need some help designing a magazine ad for your company or business, One Source Graphics is here to help. Just give us a call (800-974-5580) or fill out the simple form below and one of our Design Consultants will contact you!
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Mar
26
Your corporate logo, banner ads, and other graphic design aspects are key parts to a marketing campaign. It is important for your corporate logo to be unique, recognizable, and to reflect your type of business. Your corporate logo will be representative of everything your company is, and will indicate your company by its presence on buildings, letterheads, advertisements, promotional items, as well as company vehicles or uniforms, if applicable to your company.
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Mar
20
When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our reactions are the result of our very human nature or if they are shaped by our socialization, but the reactions are very real. The human mind is hardwired to respond to color.
Marketing experts know about that powerful connection between consumers and color. They’ve done a great deal of research using carefully controlled experiments and have decided that color does have a big role in forming people’s perceptions of products and logos. That research is confirmed by real world actions, too. Companies have found that changing a logo’s color scheme even a little bit can have a giant impact on sales.
When we see colors, we react right away. It happens faster than we can read a single word. In fact, the mind makes color connections and forms opinions before the conscious mind even knows what we are looking at!
A logo is the most repeated and frequently displayed symbol of your business. It’s on your letterhead, your website, business cards, products and more. It’s your “brand” and it’s an inseparable part of your business.
When you think about how important your logo is and consider the power of colors, it’s pretty obvious that color psychology should be a big part of logo design. If you overlook the color choices in your logo, you might be “turning off” possible customers instead of attracting new buyers.
Using color psychology to your advantage isn’t easy. You can look at a simple chart that lists common colors and explains what they tend to represent–one is even included with this article just to give you some ideas. Doing that, however, really only scratches the surface of what color psychology is all about.
An effective logo designer will go beyond those simple color connections. He or she can take that information and combine it with knowledge of negative color connotations. A logo design specialist will also understand how people react to different combinations of colors and will be able to merge the messages of color psychology with great design skills. The result will be a logo that is both memorable and optimized for color use.
Today, many of us are in love with the “do it yourself” plan. We think that if we do a little research and work hard, we can do things just as effectively as can a professional. That might be true in some cases, but logo design is a perfect example of when we really need an expert’s help.
Logo experts understand design. They recognize the power of various forms and can create logos that communicate the nature of a company instantly. They have special skills and knowledge that helps them produce winning logos that look a lot better than our amateur creations.
The wise use of color psychology is a perfect example of how the talents and knowledge of a professional logo creator can make a lot of difference. A good designer will know how to choose colors to communicate a client’s message effectively without risking the mistakes “do it yourselfers” often commit.
If you are in the market for a logo, consult with a talented logo expert who can use the science of color psychology to your advantage!
Color Psychology Basics
Here are some of the most frequently used colors and the positive messages they communicate. As noted, this basic chart isn’t comprehensive. It doesn’t list negative associations and it doesn’t discuss the best ways to combine colors. However, it is an interesting introduction to color psychology
BLACK: Mystery, secrecy, tradition.
BLUE: Power, calmness, success, trustworthiness.
BROWN: Earth and nature, simplicity, seriousness.
GREEN: Harmony, health and healing, nature and animals, money.
ORANGE: Affordability, fun, youth, creativity, celebration.
PURPLE: Fantasy and dreams, justice, royalty.
RED:Excitement, action, adventure, love, passion, food.
WHITE: Simplicity, cleanliness, innocence.
YELLOW: Cheerfulness, playfulness, curiosity, amusement.
About the Author
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.
800-974-5580
TonyMack@OneSourceGraphics.org
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Mar
18
Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company starts out by thinking of a name. A law firm, for example, commonly uses the names of its associates, like Smith, Johnson and Brown Law Firm. The name of a woman’s specialty shop should be something sensual and exciting, like Victoria’s Secret or Bare Essentials. A clothing line should boast the popular designer’s name. Corporate branding does not just involve the company name. It also includes the corporate logo design and the overall company image. More importantly, it conveys your corporate identity. When you think of computers, Microsoft comes to mind. Instead of photocopier, you think of Xerox. Toothpaste equals Colgate. Coming up with the perfect brand name that will stick to the consumer’s mind is as important as coming up with the finances to start a company – be it big or small.
1. First Impressions Last
When you distribute a business card, see what dominates that small piece of paper. Brand names and logos. Bland brand names never work. When you think of a name, follow these rules:
- Be original.
- Do not be overly creative – business cards must be functional. Sure a uniquely sized/shaped card might generate interest but it’s very hard for a secretary to file in a business card rack.
- From your options, choose one that has a global appeal.
2. Branding
In today’s global marketplace, a brand is considered as a valuable corporate asset and a marketing tool for success. Thus, you should always give careful consideration to different cultures if you plan to conquer a worldwide market.
3. The Simpler The Better
When creating the company logo, it is much more advisable to be creative and distinctive. The more conservative designs apply to a target market of the same kind. If you apply the same concept to a company
whose customers are supposed to be young and hip, they will fall asleep as soon as they hear your brand name and see your logo. With a younger clientele, it is best to be energetic and creative when thinking of corporate naming and branding.
4. Brand Name Equals Image
With the Internet being considered as the most powerful marketing tool, it is very important that your customers remember something distinctive about your company. Give out a clear picture of the message that you want to impart and the image that you want to project. Strong graphic design is the ace up your sleeve to leave a lasting impact of your company.
5. Be Consistent
Corporate branding takes time. It includes your company name, your logo, your customer service, the staff, the building location, the state of the offices, even your maintenance staff and the company vehicles. As years pass, your company develops a certain reputation. It is a good thing if, upon hearing the name of your company, people would immediately associate it with the service or product that you represent. Make sure that you stick to the corporate image that you want to project.
6. Create A Powerful, Branded Web Site
Marketing though the Internet is yet another aspect of corporate branding. You should develop a distinctive, informative and complete web site. This is so that customers would have a clear understanding of your company profile.
7. Research, Manage, Dominate!
Try visiting websites which offer corporate branding and advertising services. Better yet, look for the people behind the big companies and ask or research on how these establishments have gotten to where they are now. Check on their corporate structure and how they began. Make sure that the people who make up the corporate ladder have enough enthusiasm and confidence about the company which should rub off on the rest of the staff. It would never hurt your company if you have a good personnel attitude and an intense pride of work.
About the Author
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.
800-974-5580
TonyMack@OneSourceGraphics.org
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Mar
14
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company’s stationery, brochure, ads and web site, this often goes by the name of an “identity package.” Don’t let this convenient term mislead you into believing that a company’s identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besides the graphic look.
How your market perceives your company should be deliberate, calculated and coherent rather than accidental and confused. Think about how you’d like your company to be perceived along these dimensions. Then investigate whether or not actual perceptions match your intent – and adjust your marketing to reinforce the qualities you want your customers to associate with you.
Components of Company Identity
1. Values.
Do you stand for stability, like Prudential insurance? Innovation, like 3M? Educational curiosity, like the Discovery Channel? Social consciousness, like Ben & Jerry’s Ice Cream? Child-friendliness, like McDonald’s? Rugged individualism, like Marlboro cigarettes? Personal freedom, like Harley-Davidson motorcycles? Serendipity and tradition, like the local hardware store whose owner knows where everything is and has parts and tools dating back to the previous century?
2. Personality.
If the company were a vegetable, which one would it be? If it were a cartoon character, would it be Bugs Bunny, Wonder Woman, Road Runner or Dick Tracy? If it were someone in a high school yearbook, would it be Most Likely to Succeed, the Homecoming Queen, the Nerd or the Class Clown? From the company’s personality can flow ad campaigns, kinds of special events to sponsor, company colors and typefaces, corporate gift selection, even the talent chosen to record company voice mail messages.
3. Behavior.
Your company’s image includes not only how you promote yourselves but also how you act toward customers and the public. Things like how you answer the phone, how you greet shoppers, how cheerfully you correct mistakes or accept returns, how aggressively you negotiate contracts all become bound up in one composite image.
4. Price.
How much you cost in comparison to competitors often becomes part of your image. If you’re tempted to keep price out of the equation until someone expresses a desire to buy, think twice. When you’re candid about pricing, you cut down on the number of “tire-kickers” you need to deal with. Above all, make sure your pricing fits with the other components of your image.
5. Range.
Customers should understand the spectrum of products and services that you sell. If you handle only, say, commercial cleaning accounts and not residential, or only, say, bookings of locally based and not nationally prominent speakers, make sure your specialty becomes part of your company image. If it’s not part of your company name or company slogan, include your focus in your ads, brochures, sales letters and other promotional pieces.
6. Geographical roots.
Where did your company come from? If you’re a locally owned family business competing with multinational giants, make sure people know that. If you’re selling nationally but rooted in a picturesque corner of the country, make hay out of that. The state of Vermont determined that companies linked to it were able to charge more for their products than companies headquartered elsewhere, and it took steps to make sure outsiders don’t try to horn in on its brand equity.
7. Longevity.
Moody and Regan, a printing company in Waltham, Massachusetts, wisely and impressively uses as its tag line, “Established 1898.” Whenever you’ve been around much longer than competitors, you can profitably incorporate that into your image.
8. Slogan.
Which brand “tastes good like a cigarette should”? Which car is “the ultimate driving machine”? What product are you not supposed to “leave home without it”? Even local or specialized companies can achieve this kind of awareness with their clientele.
9. Benefits.
What do buyers get when they purchase from you? Most companies provide intangible, emotional benefits (Volvo cars: safety; Hallmark cards: friendship; Victoria’s Secret: sensuality) as well as tangible, practical ones (Burger King: inexpensive, satisfying meal; Boston Pops: a fun night out; Kodak: photos with true-to-life colors).
When both you and those who buy from you know clearly what these benefits are, and when those benefits match the other dimensions listed above, you undoubtedly have a comprehensive, effective company image. Congratulations!
About the Author
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.
800-974-5580
TonyMack@OneSourceGraphics.org
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Mar
12
Color is an instant communicator with which we connect instantly and subliminally. Whether our emotional and psychological responses to color are shaped by socialization or completely inborn, they are very real and very powerful. It is almost as if the human mind is hardwired to respond to color.
Marketing researchers have noticed the powerful connection between color and consumer/client reactions. Reams of academic research using carefully controlled experiments backs the conclusion that color makes a difference in how people perceive a product or logo. Work outside the “ivory tower” confirms the validity of that research. Companies have discovered that adding a color to a product or its logo, or changing a color palette outright can have a massive impact on sales.
The reaction of the human mind to color happens in an instant. It happens faster than one can read. In fact, the mind makes connections and forms opinions based upon color before the conscious mind even determines at what one is really looking.
The logo is a constantly repeated and consistently displayed symbol of your business. It appears on letterhead, websites, business cards, products and more. It is your “brand” and is inseparable from your overall business plan.
When one considers the importance of color psychology and the unrivaled position of the logo, it is clear that an understanding of how the subconscious interprets color should be at the heart of logo design. Overlooking the role of color in one’s logo risks significant underperformance.
Harnessing the power of color psychology in logo design is not a simple proposition. One can look up a simple chart listing common colors and a brief assessment of what they tend to represent for others. That, however, only scratches the surface of what is necessary for logo design that makes optimal use of color psychology research.
An effective logo designer will go beyond simple statements such as “brown means credibility and stability” or “red shows heat or passion.” He or she will temper those simplifications with an understanding of distinct cultural perspectives on certain colors. He or she will also consider the negative emotions linked with specific colors. A talented logo design specialist will understand how people react to certain color combinations and will be aware of how to merge the messages of color psychology with a keen sense of aesthetics to create a truly memorable and appealing color palette.
Today, many of use are enamored with the “do it yourself” ideal. We believe that, with a bit of research and effort, we can create things for ourselves just as effectively as can someone else. That may be true in some cases, but logo design is a perfect example of where an expert is necessary.
Logo experts understand design. They recognize the power of various forms and can devise logos that will communicate the nature of a company at a glance. They have specialized skills and knowledge that allows them to produce winning logos with which amateur creations cannot compete.
The effective use of color psychology is a perfect example of how the specialized talents and knowledge of a professional logo creator can make a great deal of difference. A good design specialist will know how to choose colors to effectively communicate a client’s message without risking interpretive errors and other pitfalls often experienced by “do it yourselfers.”
If you are in the market for a logo, consult with a talented logo expert who can use the science of color psychology to your advantage.
About the Author
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.
800-974-5580
TonyMack@OneSourceGraphics.org
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Mar
10
If you are starting a new business, there are many things you can do without. You don’t necessarily need the prettiest office furniture, a location in the best possible neighborhood, a twelve-line phone system or framed inspirational prints for your walls. Smart new business owners know when and why to cut corners and to post cost-savings for a start up. They also know that some purchases are completely necessary.
One essential investment for every company is the design of an effective logo. The logo is at the core of every successful company’s branding efforts. It is the company’s symbol and will adorn everything from free giveaway coffee mugs to the cover of critical reports. It will appear on websites, in advertisements, on business cards, letterheads and anything else related to the company.
The logo is the most important part of any branding effort. When one mentions Coca Cola, your mind immediately provides you with a visual cue-the white script, perhaps on a red can. One need only see the bright and bold logo of Federal Express with its “hidden arrow” to recognize a delivery truck and to understand its business.
If you want to distinguish your company and separate it from the pack, you will need a logo. By wisely choosing a well-designed logo, you can immediately begin to publicize and market the business in earnest. You can also begin to cultivate the idea of your company’s “personality” with clients and prospects alike.
Those who fail to secure a good logo do so at their own peril. In many ways, the logo becomes the face of your company. You want to convey the right message and the right outlook from first contact. Operating without a logo can render a company virtually invisible. The human mind’s attraction to color and shape provides one with a unique opportunity to capture attention and to leave a lasting mark on the psyche of observers with a logo.
Some cost-conscious business owners may try to function without a logo. Those who go this route lose money in the long run. By not creating an easily identifiable “brand” (and even a first year marketing student will recognize just how essential that is), the business owner will hamstring his efforts and decrease profit potential by a margin far exceeding the price of a professionally designed logo.
If you are starting a new business, or have been limping along in your current endeavor without a logo, it is time to create a business identity with what will become your ongoing symbol. Find a logo design pro who can combine real world experience with a solid understanding of logo design principles to create the perfect logo that will someday be successfully and inextricably tied to your business.
You may not be able to afford a brand new leather sectional or fifty magazine subscriptions for your lobby. Adding a fully appointed executive washroom may not be in the budget. There are places to cut corners and ways to save money. However, skipping the development of a perfect logo is not among them. A good logo is a must for every business that should not be overlooked.
About the Author
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.
800-974-5580
TonyMack@OneSourceGraphics.org
If you need some help creating a logo for you company, just fill out the form below and one of our Design Consultants will contact you!
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Mar
08
When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you don’t want it to take up too much space. That is the greatest challenge – to be able to create a winning impact within the space constraints. Here are the 7 factors you need to consider to have a logo that spells success!
1. Research always helps in effective logo design
Never make the mistake of rushing into creating a logo design. It will only make matters bad. You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals – both short and long term. You also need to know the demographics of the target audience.
2. Attractive and unique: two elements of great logo design
You would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company.
3. Simple and memorable logo design
One of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.
4. Flexibility is a major issue in logo design
There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn’t work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.
5. Never clutter your logo in logo design
One critical mistake people make is to cram in too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!
6. Use fonts that promote readability in your logo design
You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.
7. Usage of color in logo design
Great logo design will always focus on using complementary colors that looks good against a black or white background.
About the Author
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.
800-974-5580
TonyMack@OneSourceGraphics.org
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Feb
12
Restaurant Logo Design
The golden arches, Colonel Sanders, a red-haired girl with ponytails. Without even seeing these famous logos, you know that they represent three of the biggest restaurant chains—McDonald’s, Kentucky Fried Chicken and Wendy’s. This is proof that a strong logo can have a definite impact on your restaurant’s recognition. After all, it represents your restaurant’s image and the way you want people to perceive it. While your restaurant may have a while to go before it catches up with the likes of these three, you still can utilize a strong logo to convey the type of eatery you created and to draw people in to it.
Let the Logo Reflect the Restaurant
Fast food chains and other self-serve restaurants can have a little fun with their logos. After all, these are very informal, kid-friendly restaurants so being a bit kitschy or silly works for them. But once you move up the ladder in terms of sit down and formal restaurants, the logo needs to reflect the restaurant’s type. For example, if you are opening a five-star eatery, then your restaurant logo design should be on the formal and elegant side. If you are going to open a more family friendly type restaurant, then you can take a more informal and fun approach to the logo design. Just be sure the logo keeps with the style of your restaurant.
Simplicity—Not Duplicity
This may sound odd, but when you create your restaurant logo design, make sure you think about your restaurant as a whole. Let’s say you are opening a pizzeria and you decide to call it Pie in the Sky, but you will also be offering soups, salads and sandwiches. You want to make sure that your logo has more to do with the pizza and less to do with the soups and salads. It is great that you are selling more than just pizza, but the bottom line is that your restaurant is a pizzeria and you may not want a logo with a steaming bowl of soup or a crispy green salad with the words “Pie in the Sky” over it. That is confusing to potential customers who may be uncertain what exactly it is you are selling. Are you a soup and salad eatery, a pizzeria or something else? You do not want to dupe people into coming in for one thing, when they are looking for another. Be mindful of what you really want people to know about who you are by incorporating it into the logo.
K.I.S.S.
No, this does not stand for a famous rock band, but rather an acronym for Keep It Simple Stupid. A busy restaurant logo design can backfire on you. Too much going on or using fonts that are difficult to read just because they look nice may turn people away from wanting to give your restaurant a try—especially if they cannot even read the name. If you think about those golden arches or the red-headed girl, there is nothing fancy about them. They are simple and friendly. The font they use is also easy to read. There are no fancy graphics or detailed images on any of them. There is such a thing as too much fancy and not enough function.
You want your restaurant to stand out from the rest which is why a strong restaurant logo design is one of the best ways to achieve that. An interesting and eye-catching logo will attract passers by and pique their interest turning them into potential customers. One Source Graphics, Inc. can give you that perfect restaurant logo design that makes your eatery shine above the rest. By using the latest in logo creation software as well as their own creativity and expertise, your restaurant will be off to a great start with an attractive logo to woo in customers. Call One Source Graphics, Inc. today at 1-800-974-5580 to begin making all your restaurant dreams come true.
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Jan
30
A Guide to Preparing a Poster
A poster must:
• meet physical requirements determined by the session organizers,
• present your IDEA about the topic and show why it is interesting and important
Designing a poster is a challenge because space is limited. It must be lean and clean, standing alone if you are not present, and gain attention as audiences come and go.
1. General Information about Poster Sessions
Poster sessions are held as part of professional conferences, trade shows, job fairs, and university courses or end-of-semester campus shows. Posters of a predetermined size are displayed in a large area, and the audience moves about as it chooses; presenters stand near their posters and explain them briefly or answer questions. Poster sessions enable people to seek information about new work with convenience and freedom in a short period of time, a kind of cafeteria of information. Today’s software programs enable novices to prepare exciting, informative posters. Students as well as professionals can participate in poster sessions. The “Resources” link at the Cain Project web site can help you find specific answers to your questions–such as, “How do I print my poster?”– or help you learn about the challenges in designing a poster.
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Read More»Dec
14
Create Catalog Cover Designs that Stand Out from all the Rest
Book Covers / Catalogs / collateral material / promotion / Magazines Posted by Tony Mack
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Whoever said you can’t judge a book by its cover probably never had a business they were trying to promote or a product they wanted to sell. If you are one of the many business owners trying to get your products and services sold, you know how important it is to have a top notch catalog. However, you first need to draw people in and that is where catalog cover designs come in to play. The front cover is the lure. It is what entices people to pick up your catalog, look at it and then open it up to see what you and your business are all about. Think of it as trying to catch a fish—the cover is the bait and once you have them hooked, you can reel them in to buy whatever it is you have to offer. But what makes for an attractive eye-catching catalog cover designs?
Olympus Catalog Cover Design Designed by One Source Graphics
Color:
Anyone in the graphics world will tell you that people are drawn to color whether it is blue, red, purple or green, the eye automatically gravitates to color because, more often than not, it stands out from the plain background it is usually set against. Keep in mind, though, that when you are talking about professional businesses, you want to keep the colors fairly low-key. For example, a financial company may not come across as very professional using neon pink lettering on its catalog cover. On the other hand, a small business selling surfboards might do very well using that color. The color should keep with the business’ image and what it wants to project.
Images:
Along with color, sharp and interesting images definitely have a place in catalog cover designs. Think about the magazines on newsstands. Which ones draw your attention? Would you be more likely to buy a cooking magazine with a chef in an apron on the cover or with a picture of a multi-layered, artistically decorated chocolate cake? The more interesting an image is, the more likely the catalog will be picked up, opened and read.
Lettering:
Yes, fonts and letter sizing are just as important as the images and colors. If you want a certain part of your catalog cover to stand out, you would want to use big size letters with a specific font that is easy to read and immediately grabs a person’s attention. There are many fonts out there so be sure to use one that is not difficult to read. Many script fonts, although sophisticated and beautiful, do not always look as nice when they are made bigger or have color added to them. You also want to make sure that the font keeps with your company’s image and/or brand. Again, using a font that has a bit of a comic book style or cutesy look is not appropriate for a business offering financial services, for example.
Loehmann's Catalog Cover Designed by One Source Graphics
Your ultimate goal is to have people not just notice your catalog, but also look through it in its entirety. This is where One Source Graphics can help. We know how important it is to you and your business or company to create literature that does more than just provide a list of products and/or services. You need something that translates well when printed and exudes the spirit and image of what your business can do for people. We know that what is on the outside of your catalog is just as important as what is on the inside of your catalog. Our highly professional team of expert graphic designers can come up with the best catalog cover designs so that you can focus on running your business without worrying about font size or color patterns. No budget is too small and no idea is too big. Please call us to set up a consultation and let us help you take your catalog cover designs from mediocre to mainstream.
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Dec
12
Image is everything. But what that image is can be the difference between success and failure when it comes to catalog cover design ideas for your business. Whether you run a law firm, a catering service, a boutique or a toy store, the images and words you use on the cover of your catalog can say a lot about you and your business. Aside from that, the ways in which you present those words and images on the cover also play an important role in creating an eye-catching catalog that entices people to read beyond the cover.
What’s Your Style?
When it comes to catalog cover design ideas, the options are endless. You can go bold and brassy or low-key and subtle. Keep in mind, however, that you want to keep your ideas relevant to your business and what you are trying to sell or promote. For instance, a toy store catalog cover may want to show a group of kids playing with the store’s products and looking happy while using buzzwords like “educational”, “fun” or “safe” to grab a parent’s attention. The caterer might want to use pictures from an upscale wedding or party they recently catered showing the fancy trays of hors devours or French pastries. Keeping a relationship between the images and the business’s identity helps customers understand and appreciate the high quality of what you are offering them.
Of course, there are some businesses that do quite well thinking outside of the box rather than sticking with a conservative, everyday catalog cover design. They opt for something bold and unexpected that makes people stand up and take notice. Sometimes this works and sometimes it does not. Knowing who your customer-base is and who is likely to want your product or service will have a tremendous effect on whether or not going against the grain will pay off in the end. Businesses that deal with more serious issues (like a funeral home, for example) certainly would not benefit from using a lot of creativity in their catalog cover design. An exterminator, on the other hand, might be able to get away with having a catalog cover with a bit of quirkiness to it. Bottom line: know your audience.
More than Just Graphics
Finally, keep in mind there are a lot of aspects to catalog cover design ideas. Aside from the graphics, there are also colors and fonts to consider as well as how it will all be presented. What colors should be used for the text? What size should the words and letters be? Should there be an overlapping of text and graphics and, if so, where should it occur? These are just some of the many considerations when designing a catalog cover.
If you are in need of catalog cover design ideas, but not sure where to start, look no further than One Source Graphics. We specialize in graphic design and can help you create a catalog cover that is sure to bring more attention and customers to your business. Don’t forget that what is inside the catalog is also important. One Source Graphics can assist you with that as well. Our goal is to make sure that you have a professional piece of literature that represents your business the way you want. If you already have an idea for your catalog cover, we can help you put it into motion and bring it to fruition. If you need ideas, our expert team of graphic designers can give you many options to choose from. Call us to set up an appointment and see what we can do for you. Let us help you make your business the success it can and should be.
If you like this article, you may also like:
Principles of a good catalog design
Consumers will judge your catalog by its cover
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Nov
28
Convey Your Business Ideas Better With Brochure Design
Brochure design is the next big thing to the business card design that can be ensured to successfully market and promote your business no matter whether it is small or large. A professional business brochure design can help improve your brand image while targeting a larger audience group with the most usable product and service details of your business. But the brochure design will have to be a perfect mix of color, idea, information, style and fold so that they won’t look plain and boring to the viewers. Whether you want to convey your business ideas or launch a new service or product, One Source Graphics can serve your marketing purpose with the right kind of brochure design solutions. Just choose for our brochure design specialists as they can turn your ideas into colorful and appealing business brochure design and engage your audience at a glance.
Professional Brochure Design With Audience In Mind
At One Source Graphics, you will have great opportunities for brochure design that will make your business meetings and conferences more successful. Rest assured that your business brochure design will be of high quality which audiences will remember for a long time. If you want to have some handy marketing materials that can catch viewers’ attention fast and arouse them to go through the given details then our brochure design services are the right choice. You can even customize them to your specific brochure size, paper stocks and folding pattern. Lets find out how our brochure design can ensure more response from the viewers without overloading them with your business information.
A Great Brochure Design – Perfect Blend Of Design, Paper And Print
A business brochure design is a great avenue for connecting your business with its targeted audience and we focus on that to make it significant to your brand image. We not just keep it simple and informative but also present it in the most appealing manner so that viewers feel tempted to take action.
- While striking a perfect balance between your business ideas and marketing goal, we create catchy brochure design titles or headlines in bold or italic font. The USP (Unique Selling Proposition)of your product or service is being included and highlighted with borders to convey the message fast and effective.
- With the inclusion of creative and most useful content and images only, we ensure that your brochure design looks nice and appeals to the viewers beyond expectation. There will be enough white space so that viewers can scan them easily.
- We use attractive color contrast, high resolution graphics and print outs to develop wonderful brochure designs that can add to your business image creating a lasting and positive impression on customer’s mind.
Don’t compromise with the quality of your brochure design any more. One Source Graphics is there to connect your business with the audience through professional brochures. Go for it today!
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Nov
18
Bishop seal design is pretty meaningful to the office of Bishop and is regarded as the proprietary requisites. Each and every seal is custom designed and it represents the character and heritage. The good thing about the seal is that the symbolic emphasis comes according to the guidelines provided by the bishop’s governing body. The symbols included into the seals are designed with highest artistic excellence to ensure an emblem, which conveys the character and personal belief and philosophy of Bishop. However, the design, shape, color and specifications of the seal and their configuration solely depend upon individual preference.
At One Source Graphics, we take pride in having specialization in religious and organizational identities. Starting from Church Crests to Bishop Seals to comprehensive design and print materials, we can help you design and perceive the right bishop seal. Our creative team works dedicatedly to offer you the best possible service at value-driven price.
Bishop Seal Design- Things To Consider
Let’s take you through some of the handpicked rules, which bishop seal designers must take into account prior to designing a seal.
- 1. Sketch it Out
Find some time out to sketch the symbols to be integrated into the seal or logo, prior to selecting Bishop seal design service providers in Augusta. Remember, a good eye for color, apt graphic selection and proper placement matters a lot in giving a real shape to the seal.
- 2. Size matters
Remember an effective seal should be impressive when it is used in variety of sizes. Make sure that the typeface used by you is pretty understandable even if its size is reduces a bit. Remember, some typefaces get distorted when its size decreases and that’s why prior testing is needed to help you giving your seal a fine head-start.
- 3. Effective seal style matters
The symbols that are integrated into the seal are designed with the highest artistic excellence to ensure that the emblem conveys the character, personal belief and philosophy of Bishop. Hence, it is necessary to make a thorough research on the symbolism, coupled with choosing effective design to convey the ideas clearly.
- 4. Choose effective color
Impressive color, shape and elements of the seal and their configuration depends upon personal choice. However, all these things must comply with certain specifications. Normally, colors like Gold and Purple are very much in demand and shares good symbolic significance to the office of Bishop.
So, if you want a quality Bishop seal design or need assistance with one, know that One Source Graphics is at your service and feel the difference!
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Nov
16
Bespoke Stationery Design To Give Your Business An Edge
collateral material / promotion / Logos and Corporate Identity / Stationery Posted by Tony Mack
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Design serves is a crucial aspect of every successfull online business. People feel it necesary to focus a lot on logo design and web design whenever they intend to drive a new business venture. However, in the process of giving maximum attention to such designing services, people at times fail to include ‘Custom stationery design‘ on their to-do list. Mind you, stationery design is an essential form of marketing communication, which is pretty essential for your company. So, it would be best, if you give serious attention to creating stationery, when you are involved in the process of developing other things for your company. If you are seeking for fast turnaround and services including a comprehensive suite of business card designs, logo, letterhead and envelope designs etc, embrace One Source Graphics as your professional designer.
Now, you might ask, why stationery design is so important for your business. Well, let’s take you through some of the few handpicked reasons to help you understand why it is much in vogue these days.
Custom Stationery design to give a professional touch:
Custom stationery design includes good deal of things including envelope, business card,letterhead and more. So, whenever you go for it, you tend to get all these things at the same time. Suppose you need to send a letter to an investor and in order to do so, what is required is proper typing and printing followed by mailing. You can make this practice pretty effective and engaging if the paper being used for typing comes with proper company letterhead. On top of that, if your envelope also comes with embedded logo, then it may make you look and feel even more professional.
Stationery Design to promote business:
Suppose you are going to visit a seminar, where you have a greater potential of reaching out to a greater number of your target audience, the important point is how to promote your business there? You certainly won’t write the address of your website on a piece of paper and hand that to a potential client. So, the smart practice in this respect, would be to hand out your business card, which covers all the necessary details.
How Can You Get Your Custom Stationery Design?
Frank enough, it is very convenient and easy to get your custom stationery designed. In fact, you can get them almost free. You will come accross plenty of companies who offer stationery design in Augusta along with attractive packages. Company like One Source Graphics provide appropiate packages and you will get them all at affordable rates. Offering awesome value and fast turnaround on stationery design, One Source Graphics simply stands apart from other company design works.
So, make your business stationary design stand out from the crowd and feel the difference!
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Nov
14
One logo can convey thousands of Ideas!
A logo acts as a symbol, which forms a company trademark and performs a vital role in company recognition. It effectively relates the brand message and creates company’s identity, which people can remember for lifetime. Not only should it appear creative but at the same time business oriented, so that it could promote your product or service and create a professional image of the company. At One Source Graphics, we make sure that you get a commendable and professional logo design service and quality logos that just go way beyond conveying information. Be it custom and corporate logo design, our expert logo designers can help you achieve high level of contentment at affordable rates.</p.
Five important Rules Of Logo design- A Cursory glance!
Here are some handpicked rules which professional logo designers must take into account prior to designing a professional logo.
1. Sketch it Out
Find out some time to sketch out the ideas that hover in your mind related to your brand and image of company before using any logo design software. Mind you, this is simply a visual form of brainstorming and the sketches will enable you use the logo design software effectively.
2. Size matters a lot
Remember a logo can only look impressive and good when it comes in variety of sizes. Ensure that the typeface you use must be understandable enough even if the logo gets reduced in size. Remember some typefaces appear illegible when reduced and that’s why testing in this way will help you giving your logo a fine head-start.
3. Effective Logo style matters
There are hordes of successful logo styles that work wonders in conveying a general sense of what a logo means. Keep in mind about the taste and preference of the target audience or potential customers. Have enough time on hand and make a thorough research on symbolism followed by choosing effective design, style that could convey your ideas clearly.
4. Choose effective color
Professional logo designers in Augusta must try out the logo designs in various colors. The logos must be presented in soothing color combinations and fonts. The designers must keep themselves updated about the color psychology as that provides precise information about the types of moods and feelings that multiple color combinations evoke.
Hence, get professional Augusta logo design service providers like One Source Graphic by your side and make your business stand out in the crowd, creating effective logo design.
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Oct
26
Logo Design
Logo design may be the picture of the company. It is regarded as the tool which provides the very first impression of the business. Before beginning a company much consideration is given to the logo design. The logo design ought to be designed based on the title of the organization and also the business product. Logo design has numerous advantages including:
- Logo Design promotes the company on the market
- Logo Design works well for bringing in potential clients to the business
- Logo Design provides a unique identity for the business
- Logo Design is just as important to the business as the name of the business
An appropriate logo design is selected prior to starting promoting the business in the marketplace. It is essential that the logo design is exclusive for the identification of the particular business, not really a typecast logo design.
The Look
A logo design ought to be attractive and straightforward. It ought to be designed using simple color patterns and short text; it’s less than professional to create the logo design unnecessarily flamboyant. Logo designs could be produced through the business proprietor using software or perhaps by hired a professional. Getting a logo design created by an expert is really a smart investment since the designers possess the understanding needed to produce logos suitable for the company. It’s also necessary that the organization’s logo design be innovative and that similar logo designs are not be used by every other business.
You will also find various kinds of logo design software. They are software which are symbolized as having a friendly interface and assist in producing logos based on the color and size specs from the business. Probably the most current software incorporates several files with predefined logo designs. The drawback to by using this software is they might produce similar kinds of design for various companies. When a logo design is produced it may be registered and copyrighted for the business that it signifies.
Things to Avoid
The pattern of the logo design is essential. An interesting design pattern signifies the professionalism, reliability, and productivity. It shouldn’t appear cheap or flashy. A company should avoid heavy adornments and various mixtures of color within the logo design. The important thing to some logo design is straightforward color design and innovative methods to deliver the product to the clients.
Ready to choose a logo design package?
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Oct
24
Company logo design
isn’t only for multi-national companies! They are for just about any business that really wants to present an expert image and focus on creating customer recognition (also known as branding).
Your logo design matches your needs in your business card printing, your company stationery, your bills and receipts, your business’ guides, and, obviously, your advertising. Use it on your business’ signs, in your phone book ad, and along the side of your business’ vehicle.
For those who have an internet site, your company logo design ought to be on every page of the site. Many business owners also boast their company logos on any marketing materials they hand out, for example mugs, calendars, and key rings.
The objective of all of this business logo design reproduction would be to separate your company from the common herd of rivals and build your reputation and preference. (Think about the golden arches.) A great business logo design helps your clients remember your company and most people remember images much better than they remember words.
Business logo design is rather simple with the graphics software packages available, and when you do not have time or inclination to do-it-yourself, you will find many graphics designers who would like to do that for you personally. If you are on your way to creating a logo design or getting one designed remember:
A company logo design needs to be simple. Simplicity of economic logo design constitutes a logo design simple to reproduce and makes it simpler for clients to consider and recognize. Limit the amount of colors inside your business logo design, and avoid muddy colours or tone on tone designs. Think obvious contrast and straightforward shapes when considering business logo design.
Your company logo design needs to possess some relevance for your business. For example, a Christmas tree shape having a bolt of lightning striking it will not be a highly effective business logo design for any computer consulting business. The “picture” the logo design signifies just does not have connection to computer systems.
It’s really no coincidence that a lot of company logos would be the initials from the business’ title enveloped inside a simple shape; relevant pictorial associations are tricky to find for a lot of companies, and a symbol that misleads is going to do more damage than good.
Color is effective. Different colours have different associations and may present effective messages by themselves. Red-colored, as everyone knows, is viewed as fiery and energetic. But how about brown? Regardless of how much you want a specific shade, it might not be the ideal choice for the business logo design.
Your company logo design needs to be scaleable to match all of your marketing needs. The logo design you select needs to look great on the business card, on the sales brochure, and along the side of a bus, for example, in the event that’s how you decide to advertise. Complicated business logo design, designs don’t scale well.
So keep the business logo design, design simple, and test how good your logo design scales before you decide to hurry it into print and working your logo design.
Get the custom logo design you want in as quick as 7 days.
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Sep
14
True Blue Motorsport: Animated Banner
Ads / Animations / Art & Illustration / Design Projects / Photographic Projects / Sketches / Special Effects / Web Pages & Web Graphics Posted by TonyMack
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Animated Banner Design
Client: Jesse Freeman III (True Blue Motorsport)
Designer: Tony Mack
Software: Fireworks and PhotoShop
www.onesourcegraphics.org
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Jul
14
.PDF Design Project
Designer: Tony Mack
Client: ARBONNE (Bonnie Gortler)
Software: InDesign, Photoshop, Acrobat 8 Professional
Mission: To create a welcome package that could be easily emailed to a potential client in response to an inquiry.
