Book Covers

Whoever said you can’t judge a book by its cover probably never had a business they were trying to promote or a product they wanted to sell. If you are one of the many business owners trying to get your products and services sold, you know how important it is to have a top notch catalog. However, you first need to draw people in and that is where catalog cover designs come in to play. The front cover is the lure. It is what entices people to pick up your catalog, look at it and then open it up to see what you and your business are all about. Think of it as trying to catch a fish—the cover is the bait and once you have them hooked, you can reel them in to buy whatever it is you have to offer. But what makes for an attractive eye-catching catalog cover designs?

Olympus Catalog Cover Design Designed by One Source Graphics

Color:

Anyone in the graphics world will tell you that people are drawn to color whether it is blue, red, purple or green, the eye automatically gravitates to color because, more often than not, it stands out from the plain background it is usually set against. Keep in mind, though, that when you are talking about professional businesses, you want to keep the colors fairly low-key. For example, a financial company may not come across as very professional using neon pink lettering on its catalog cover. On the other hand, a small business selling surfboards might do very well using that color. The color should keep with the business’ image and what it wants to project.

Images:

Along with color, sharp and interesting images definitely have a place in catalog cover designs. Think about the magazines on newsstands. Which ones draw your attention? Would you be more likely to buy a cooking magazine with a chef in an apron on the cover or with a picture of a multi-layered, artistically decorated chocolate cake? The more interesting an image is, the more likely the catalog will be picked up, opened and read.

Lettering:

Yes, fonts and letter sizing are just as important as the images and colors. If you want a certain part of your catalog cover to stand out, you would want to use big size letters with a specific font that is easy to read and immediately grabs a person’s attention. There are many fonts out there so be sure to use one that is not difficult to read. Many script fonts, although sophisticated and beautiful, do not always look as nice when they are made bigger or have color added to them. You also want to make sure that the font keeps with your company’s image and/or brand. Again, using a font that has a bit of a comic book style or cutesy look is not appropriate for a business offering financial services, for example.

Loehmann's Catalog Cover Designed by One Source Graphics

Your ultimate goal is to have people not just notice your catalog, but also look through it in its entirety. This is where One Source Graphics can help. We know how important it is to you and your business or company to create literature that does more than just provide a list of products and/or services. You need something that translates well when printed and exudes the spirit and image of what your business can do for people. We know that what is on the outside of your catalog is just as important as what is on the inside of your catalog. Our highly professional team of expert graphic designers can come up with the best catalog cover designs so that you can focus on running your business without worrying about font size or color patterns. No budget is too small and no idea is too big. Please call us to set up a consultation and let us help you take your catalog cover designs from mediocre to mainstream.

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