May
21
Writing a classified ad to sell your product isn’t as hard as you might think, if you spend time researching effective copy writing strategies.
Here are a few classified ad writing tips to try NOW!
Classified ad writing tip #1
Never try to sell expensive items from a small classified ad. Use the two step method. Request the reader visit your site for free information or email an auto responder address for more details where you will respond with longer ad copy to effectively sell your product.
Classified ad writing tip #2
Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to. Or surf to a few of the free classified ad sites and study the ads placed there. Don’t copy their ads word for word but use them as an effective design to write your own adverts.
Classified ad writing tip #3
Advertise in the right Newsletter. That’s right. This is basic stuff. Don’t place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance Writers Newsletter.
Classified ad writing tip #4
Target several appropriate publications. Subscribe to the publications and study their classified ads for several editions before placing your ads. Practice writing adverts following their basic ad writing guidelines.
Classified ad writing tip #5
Advertise in more than one publication at a time. Why? You want to pull in as many interested readers as possible in order to make sales.
Classified ad writing tip #6
Change your ad copy if it’s not working. If people read the same old ad copy in the publication every month they will get bored and probably ignore your copy. It’s human nature to do this. Freshen up your copy with new headlines, different lengths, new wording, power words, appropriate humor, details, interesting facts, testimonials.
Classified ad writing tip #7
Key your ads to find out which ones are working. Or simply have several email addresses or auto responders and calculate which email address receives the most response to your ads.
Classified ad writing tip #8
Keep records of everyone who responds to your ads. Follow up with appropriate messages about your product. Of course give them the option to opt out of receiving further correspondence.
Classified ad writing tip #9
Free Classified Ad Sites are a great way to test your ad writing skills before placing paid ads in publications online. Study how other marketers at these sites write their ads. Respond to their ads to see how they further market their product. Don’t forget to set up a free email account especially to handle your request.
Classified ad writing tip #10
Study offline publications. And, advertisements you receive by snail-mail to see how they put it all together. This will help to build your ad writing skills and confidence in your copy writing abilities. 80% of All Advertising Is Wasted Due To This Common Mistake
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline. It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad. Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake. The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther. So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader’s attention immediately. If you don’t grab them by the throat and hold them right away, you never will.
Writing a powerful headline for your ad takes some hard work but it can be done if you follow some simple guidelines.
1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency
2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad
3. Your headline should scream how you might offer something that is unique or at least interesting
4. Your headline should point to something very specific for the reader – use facts and how to’s
Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on. Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.
Attention Getting Power Words for the Headline of your ad
Look at powerful headlines and you will see that many contain one or more of the following words that sell.
Discover
Easy
Free
New
Proven
Save
Results
Introducing
At Last
Guarantee
Bargain
Easy
Quick
Sale
Why
How To
Just Arrived
Now Announcing
Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.
About the Author
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.
800-974-5580
TonyMack@OneSourceGraphics.org
If you need some help designing a magazine ad for your company or business, One Source Graphics is here to help. Just give us a call (800-974-5580) or fill out the simple form below and one of our Design Consultants will contact you!
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Dec
14
Create Catalog Cover Designs that Stand Out from all the Rest
Book Covers / Catalogs / collateral material / promotion / Magazines Posted by Tony Mack
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Whoever said you can’t judge a book by its cover probably never had a business they were trying to promote or a product they wanted to sell. If you are one of the many business owners trying to get your products and services sold, you know how important it is to have a top notch catalog. However, you first need to draw people in and that is where catalog cover designs come in to play. The front cover is the lure. It is what entices people to pick up your catalog, look at it and then open it up to see what you and your business are all about. Think of it as trying to catch a fish—the cover is the bait and once you have them hooked, you can reel them in to buy whatever it is you have to offer. But what makes for an attractive eye-catching catalog cover designs?
Olympus Catalog Cover Design Designed by One Source Graphics
Color:
Anyone in the graphics world will tell you that people are drawn to color whether it is blue, red, purple or green, the eye automatically gravitates to color because, more often than not, it stands out from the plain background it is usually set against. Keep in mind, though, that when you are talking about professional businesses, you want to keep the colors fairly low-key. For example, a financial company may not come across as very professional using neon pink lettering on its catalog cover. On the other hand, a small business selling surfboards might do very well using that color. The color should keep with the business’ image and what it wants to project.
Images:
Along with color, sharp and interesting images definitely have a place in catalog cover designs. Think about the magazines on newsstands. Which ones draw your attention? Would you be more likely to buy a cooking magazine with a chef in an apron on the cover or with a picture of a multi-layered, artistically decorated chocolate cake? The more interesting an image is, the more likely the catalog will be picked up, opened and read.
Lettering:
Yes, fonts and letter sizing are just as important as the images and colors. If you want a certain part of your catalog cover to stand out, you would want to use big size letters with a specific font that is easy to read and immediately grabs a person’s attention. There are many fonts out there so be sure to use one that is not difficult to read. Many script fonts, although sophisticated and beautiful, do not always look as nice when they are made bigger or have color added to them. You also want to make sure that the font keeps with your company’s image and/or brand. Again, using a font that has a bit of a comic book style or cutesy look is not appropriate for a business offering financial services, for example.
Loehmann's Catalog Cover Designed by One Source Graphics
Your ultimate goal is to have people not just notice your catalog, but also look through it in its entirety. This is where One Source Graphics can help. We know how important it is to you and your business or company to create literature that does more than just provide a list of products and/or services. You need something that translates well when printed and exudes the spirit and image of what your business can do for people. We know that what is on the outside of your catalog is just as important as what is on the inside of your catalog. Our highly professional team of expert graphic designers can come up with the best catalog cover designs so that you can focus on running your business without worrying about font size or color patterns. No budget is too small and no idea is too big. Please call us to set up a consultation and let us help you take your catalog cover designs from mediocre to mainstream.
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Sep
30
Advertising through magazines is staggering nowadays. It has become a major part of mass media where it targets a much bigger consumer base. It is believed that advertising in newspapers and magazines return investments much better than advertising on the web media. By advertising in the newspapers and magazines, companies can target those people who do not have access to the net, since not all people are tech-savvy. Both magazine and newspaper advertising has a common goal. To persuade those who may become customers who will use their products or services. Although both medium share a common goal, their effectiveness when it comes to business marketing varies.
The difference between Newspaper and Magazine Advertisement
Newspapers have been around for centuries and they have been a consistent part of every day hold up of most people. Newspaper ads are the oldest form of advertising. Advertising started with newspaper ads and today has grown so much that even internet advertising has become a reality. The good thing about the newspaper ads is that though the costs have increased tremendously, they still are reasonably priced as compared to other form of advertising.
Newspaper ads are printed and priced on per square basis. The cost of color ads is higher as compared to black and white ads. Ads that have color as well as design or graphical representation or a photo in them cost more. Large color ads with designs are the costliest newspaper ads.
Magazine ads are also very good way of advertising and marketing. Since many people read magazines, it helps capture a larger audience. It caters specific market; designer clothes, high performance cars, luxury living, etc. It can directly feature a product or services of a specific firm. Magazine advertising can also be viewed as an advice giver, and their potential for pushing a product is huge. It can market a product to millions of people through recommendation in the magazine.
In a magazine, the front cover ad and the rear cover ads cost more than the ads that are printed in the middle pages. In a magazine, poster size ads can also be printed, but are costlier than the normal as well as the cover ads. Magazine ads are generally colored ad. Hence the minimum cost would be the same as the maximum cost a color news paper ad.
Things to consider in choosing the right Designer
Selecting the right man for the right job at the right time is an extremely difficult task. Clients, who are looking for graphic designers to do their work, often do not know how to select the appropriate graphic designer. Since the selection of a graphic designer is a very daunting and tiring process, clients tend to get frustrated and select the graphic designer they can easily locate.
There are several ways a clients could go about searching for a graphic designer. Some of these include: 1. Checking design companies and freelance graphic designers. 2. Contacting established companies and their hired graphic designers. 3. Asking your business associates and relatives who have previously hired a graphic designer. 4. Posting free classified ads on online design forums.
How to Choose a Professional Graphic Designer
Many clients have difficulty choosing a graphic designer, simply because they aren’t sure what to look for. Here are some things to consider when choosing a professional graphic designer:
• A strong portfolio. The imagery should be memorable as well as appropriate for each project. For instance, an ad directed at senior citizens should not include very small type.
• A strong sense of marketing. Pretty images are a dime a dozen. The designer should be able to clearly articulate the goal of each piece and how it reached its audience. Good design communicates and motivates; it does not merely decorate. Designers should be able to tell you how their work translated into higher sales figures, greater attendance at clients’ events, or some other concrete result of their work.
• Excellent business skills. A good designer stays on top of all the details of your project and makes the best use of your time and money.
• Formal education in graphic design, not just software skills. Graphic design is an art and craft with foundational principles that have a direct impact on the effectiveness of printed communication. A designer’s software skills have little impact on their ability to translate your brand.
• Personable and professional demeanor. Since you choose whom you’ll work with, hire someone you’ll enjoy partnering with and who provides professional service.
While it can be helpful if a designer has experience with the particular product you envision, it is not always necessary. Good design skills can transcend most media and good designers will tell you up-front if they aren’t right for the job.
So why choose a Professional Ad Design over a Free Lousy Design?
It’s simple! It’s quality that matters, not quantity!
Most magazines and newspapers offer a somewhat attractive scheme to their clients. Their In-house designers offer clients free ad design to allure them to take the offer. The risk is, since it is a free ad design, quality is an issue. Poor quality produces poor results.
Whereas, professional designers understand the client’s financial commitment to their design project. They are skilled in selecting the appropriate and effective strategies. Quality and efficiency are key factors. By using a professional designer to create ideal concepts for your business, both time and expense are greatly reduced and great results expected.
A good advertisement takes part in building the legacy and credibility of a business. So don’t let people with “some software skills” play around your business. Hire a PROFESSIONAL!
If you want success, let’s talk!
Our most experienced and highly qualified professional designers at One Source Graphics are more than happy to talk about your business! Our passion for quality and dedication to our work assures 110% satisfaction guaranteed! The success of your business is our success!
To learn more about One Source Graphics’ design and Advertising services, Please contact us today for a no obligation consultation
eMail: tonymack@onesourcegraphics.org
Phone : 1-800-974-5580
