Feb
05
Program Provides All of Our Clients with Effective and Affordable Tools to Build Strong, Lasting Customer Relationships
Augusta, Georgia – September 1, 2009 – One Source graphics today announced they have joined Constant Contact‘s Business Partner Program. One Source Graphics is able to provide their clients from multiple industries with an easy-to-use email marketing and online survey products to help them build strong, lasting customer relationships. Constant Contact® Inc. is a leading provider of email marketing and online survey tools for small organizations.
“Our customers are always looking for effective ways to grow their businesses,” said Tony Mack, creative director, One Source Graphics. “Constant Contact’s customer communication tools give our clients a valuable addition to our core services. Constant Contact’s ease-of-use and affordability made the partner program a great solution to meet our clients’ marketing needs.”
“Email marketing and online surveys are proven tools that help small businesses connect with their customers and build successful customer relationships,” said Len Bruskiewitz, senior director, Partner Programs, Constant Contact. “We are pleased that One Source Graphics chose Constant Contact to provide their clients with our products and services, and we look forward to working with them to help grow their clients’ businesses.”
As a Constant Contact Business Partner, One Source Graphics is able to provide their clients with email marketing and online survey capabilities. With SpeakUp!SM Email Marketing, Constant Contact’s email marketing product, One Source Graphics’ clients can quickly and easily create professional-looking emails, manage contact email list, measure email campaign results from clicks to open rates, and review who joined email lists. With ListenUp!SM Survey, Constant Contact’s online survey product, One Source Graphics’ clients have an easy-to-use tool to gain insight that will help them meet customer needs, generate new ideas, and grow their business or organization. ListenUp! Survey also helps One Source Graphics’ clients analyze responses quickly, create targeted email lists based on survey responses, take action, and follow-up with relevant email communications.
About One Source Graphics
Our passion is creativity and our goal is to use it to get the best design solutions you could ever imagine. At One Source Graphics we know that good ideas generate big sales, and that’s the final outcome we aim to generate for our clients in each project.
We don’t believe in appearances by themselves if they don’t come together with a concept applied to a specific objective. We build a unique idea that suits your needs and encourages your customers to do business with you.
That’s where we make THE difference.
We are convinced that every piece of communication triggers something in the customers of the companies we work for. From something really simple (and complex at the same time) like a logo, up to a TV commercial, every work has the chance to make an impression. A logo is much more than a symbol. It’s the way people will identify your company. And we are here to make sure that you communicate the message that will drive your business to success. This is a great opportuity that we certainly know, you cannot reject.
The dedication and responsibility that we assume within every project is consistant with the passion that we feel for design and our commitment to quality. Our 110% satisfaction guaranteed policy reassures that your success will be our success.
About Constant Contact, Inc.
Launcehed in 1998, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. To learn more, please visit Constant Contacts or call (800) 974-5580.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Please direct all press inquires to:
One Source Graphics
Tony Mack
Creative Director
TonyMack@OneSourceGraphics.org
Fax: (866) 516-0124
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Aug
03
Posted by Caroline Ruggiero
There have always been “rules” around what day you should send email marketing messages . I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with theiractual work to open or focus on your message. Email end of the week and your message will get buried in a barrage of messages everyone has to dig out of come Monday morning.
But I’d like to question that theory. I know that I personally do not wait for Monday morning to receive a flood of emails when I get into the office. I’ll admit it, I check work email on Sundays and I enjoy it. I’m not a workaholic and it is not expected by my team or my boss. I enjoy unplugging on the weekends mentally from work so I can come back on Monday refreshed.
But for me, it’s also a time to catch up on newsletters, lower priority messages, and feeds without the distraction of, well, work. I am absolutely more open to reading marketing messages in this quieter, more relaxed setting. An AOL survey in 2008 found that 62% of people check work email on the weekends. As reported on MarketingVox, the Pew Research Center for Internet and American Life project found that half of workers reported checking work email from home and two thirds do work related research from home. A casual survey of colleagues and friends confirm that I’m not alone in this.
So is Sunday the new Tuesday? Maybe. Maybe not. In the end, the best way to find out is to A/B test on content and timing, review performance stats, iterate, and repeat. Review email marketing best practices. See what works for you. Find the optimum time for your newsletters; it may differ greatly from your alerts or your lead nurturing messages.
To reach the Sunday work email reader, you still want to avoid sending your email message on Friday. But why not schedule it for a Sunday morning release so your message will be at the top of their inbox, sitting there like a Sunday newspaper on their front steps just waiting to be opened? Perhaps your key target might be guilty of indulging in some Sunday work email, just like me.
Read to start your Email Marketing program? Give us a call today! 800-974-5580
Jul
21
Are you surfing traffic exchanges for endless hours and getting no results? Well stop what you are doing and take the time to read this first. Their are thousands of traffic exchanges on the internet, and for good reason all websites need traffic, but their is a right way and a wrong way to use traffic exchanges. The reason most marketers fail when using traffic exchanges is because they jump in before learning how they work and what is effective, they sign up and put their main business url in the system and then they just start clicking with no plan.
Traffic exchange marketing can be very effective when used properly, you need a plan of action of what your trying to accomplish. One of your main goals should be using traffic exchanges to build your list with email capture pages, or video squeeze pages. If your putting in your main website or affiliate url you are just wasting your time. Remember that visitors hardly ever (almost never) purchase when they first visit a web site. Research suggests that prospects need to be exposed to your offer an average of 7 times before they will make a decision to purchase from you. This is why it is critical that you add lead capture pages to your traffic exchanges so that you can gather information from your visitors. You need a page that grabs the surfers attention, gets them to stop and take action, otherwise they will just keep on clicking.
The name of the game is building a email marketing list without breaking the bank, and traffic exchanges are the perfect tool for doing so for the following reasons:
1. Their are thousands of traffic exchanges and people join them everyday, this gives you access to new leads daily.
2. They are free to join and use, this makes them very cost effective and also provides a great incentive for new people to join them.
3. They are very targeted leads, the thousands of people that join them everyday are opportunity seekers and other webmasters, these people look to buy products and services.
4. You can build down lines in them and create residual traffic as well as additional income streams, most traffic exchanges also let you email your down line.
Another essential tool you will need in order to fully utilize traffic exchanges to your benefit is a good auto responder, an auto responder is connected to your lead capture pages so when people subscribe they are sent a series of pre written letters that will familiarize them with your products or services. This is how you build a very large email marketing list of subscribers.
So stop surfing until you learn how to effectively use traffic exchanges to market your products or services, otherwise you will waste your hard earned money and your time. Traffic exchanges work, that is why their are thousands of them today, you just need a proven system to follow that will allow you to take advantage of what traffic exchanges offer, results with traffic exchanges!
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Jul
18
A good opt-in list of eager subscribers is the heart and soul for the survival of any email marketing business. Simply having a list does not automatically make you successful; this list needs to be made up of people who are eager and willing to buy from you. But how do you get them to respond favorably to your email messages and hand over their credit card. Before we can get into that, we need to look at what makes an online business and some of the techniques needed to be utilized to getting people to opt-in to your email marketing campaign.
A good successful email marketing business provides great service to its customers and in turn generates customer satisfaction. That goes without saying, and anyone that does not understand this in any type of business environment does not stay in business for very long. So, giving that you will give good customer service, it is understood that your customer will receive satisfaction from the products or services offered by your email marketing business. And satisfied customers are your best way of increasing your list as they will recommend you to others and that in turn will generate more traffic to your site.
As more traffic is driven to your site, you then apply email marketing techniques that you will learn about later to entice them to your opt-in list. And as you may know, an opt-in mailing list is a list wherein visitors to your website give you permission to send them promotional materials such as newsletters, e-pamphlets, promotional emails etc. These materials are all send via email hence the term email marketing.
Email marketing is a low cost method of marketing and advertising. Email doesn?t cost you anything and if you?re able to produce your own promotional material you?re then able to keep your costs quite low. By having a good opt-in list of subscribers, you?re pretty much assured that the emails you?ll be sending out will at the very least be received, you have a much better chance that they will be viewed and read by your subscribers and not just simply deleted as spam mail would. They have signed up for receiving your correspondence and if you provide them with value, they will be more than happy to receive and read your emails.
What this means then is that your subscribers are constantly reminded of not only your current products, but new products and services you may offer along with special promotions or special deal that your email marketing business may be involved in. And if your good at what you?re doing, and provide them with value, chances are that a lot of them will forward your information to friends, co-workers and family so that they to will come around to visit your site and if something catches their eye while there, you may just end up with some new subscribers to market your goods and services to.
Now, I?m sure you know that you may loose some subscribers as they unsubscribe from you list because they feel that they are not getting value for their time spent reading your emails. So, you need to be sure that your opt-in list is satisfied with your email marketing strategies and that you keep them excited and looking forward to receiving your newsletters and promotional materials. So at this point let me share some Proven Tips to Build a List of Eager Subscribers.
? Be creative and make your promotional materials interesting and fun to read and view. But don?t get too artsy because you don?t want your materials to be too overwhelming either. Throw in a picture or two of something that relates to your niche. As an example, if your selling solar panel kits, then your sales letter may include something about ?green energy? like a green light bulb hooked up to a solar panel or something funky like that.
? Research what your target market is looking for, become the expert, this way you can always be the first to introduce the new state of the art gimmick related to your niche product or service. This will keep your subscribers eager and looking forward to receiving your mailings because they know that your promotions are always fresh with new things to share with them.
? Write good informational articles but make it light and easy to read at the same time. Write like your talking to them one on one. If your subscribers enjoy your articles then that will get them to click on your links to further information about what you?ve written about. Be diverse, stray a little from the niche (not too far) and put a bit of humor in them.
Are you a little on your guard maybe about writing articles? You just don?t like writing? That?s not a problem. There are many professionals and experienced article writers out there that can do the job for you at a very minimal charge. They?re skilled at it and they?ll provide you with what you need for your newsletters. The sign-up and potential profits will more than make up for what it will cost you.
? Create an eBook and share it with your customers. The eBook can be about anything related to the niche that you?re in. Use your knowledge and expertise in the field that you?re in, do a bit of research. Heck, you can put a report together by just simply putting a bunch of your articles together changing them up a bit to make sure that there?s a flow and bingo bongo you?ve got yourself an eBook. Offer this eBook for free; it?s a great way to gain respect and credibility. Another idea for an eBook is a how-to manual about your something specific in your niche.
Share this eBook with everyone, including your competitors. Just make sure that when you do share it with others that the links you put in your book remain there. Because what this does when your competitors start sharing it with their mailing lists, guess what? They all have access to the links you?ve included and voila? more traffic. Your investment here will pay off again with the all the extra traffic this will generate.
? E-Coupons are also a good way to get your subscribers to open and read your emails. Include them with your newsletters and again that will increase their acceptance of your emails because they?ll be wondering what exciting discount he will be offering this week.
So all in all if you keep your subscribers interest, make your newsletters, articles and promotions exciting, this will help you Build a List of Eager Subscribers and most importantly it will help you keep them.
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Oct
14
Email martketing and email newsletters are a system of informing individuals principally your visitors concerning updates on no matter which that is related with a person’s business, products, and services. In addition, newsletters are as well utilized as an electronic type of the paper – a recreation of the newspaper which is utilized by millions of cyberspace end-user global. This means is so prevailing that information can at the moment be sent to visitors directly to surfers – a benefit that was merely given to those who had direct right of entry and the cash to pay for it.
As of a market outlook, there is not a lot of news making that you possibly do. Even the biggest businesses don’t have something to inform the world every day and more likely during a quarter. However, being a influential middle that informs rather than directly sells, many entrepreneurs leverage this tool to their promotional profit. Imagine about the HIV vogue and how several online stores must have capitalized on spreading facts regarding the disease and its cure – which was available at a mouse click. This doesn’t mean that a newsletter is all regarding developing a scare and inciting a sale as there are more clever methods that you can use. Newsletter
1. matters propagation. Visitors on the internet are more sure about buying a product once they have complete facts about the product and what it is for. Thus, you should apply a newsletter as a technique of informing people about the gap and everything regarding that gap before you state that there is a solution to the gap. Email newsletters gain an edge in this way by not become items of sales spiel, which some might spot as a less believable source of information. SEO promotion
2. Formats. When developing a newsletter, form and formatting are totally fundamental. There is always a threat that you could end up cluttering your newsletter with overly much tips and this is the first thing that you have to get straight by creating just the requisite tips. Remember that a newsletter should ideally contain 60 percent weight in favor of images.
3. Get targeted traffic. This is a given considering the actual objective behind a newsletter in the first place. Then, do not tire and tire out the reader with too much information. use “read more…” links to drive back traffic to your site. This has an additional benefit of having control over the content since an email sent cannot be retrieved, but information on a site can always be simplified.
The elementary theory of email newsletters is that they capitalize on cyberspace surfers’ need to see facts and hardly ever point to a sale itself. This provides a more protected surroundings for the user to indulge in before he or she starts thinking regarding a sale. Another vital thing to note is that your odds of being trapped by a spam filter when submitting a news letter is less than if you sent a bulkiness email.
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