Mar
04
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are six important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
6) The most important – Host only with a Reliable Hosting Provider.
Before Chosing a Web Hosting provider, read its reviews and always check the top 10 hosting providers. A good resource to research hosting providers is at Top10DedicatedHosting.com
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Mar
02
Huge Mistake #1:
Creating a Website with Flash
— Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually decreased the response from prospects and customers by as much as 370 percent?
Here’s why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings…
What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)
Huge Mistake #2:
The “Internet Catalog” Approach
— You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…” — This way of thinking could not be further from the truth.
Here’s why: There’s an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time…
“When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.”
Huge Mistake #3:
Optimizing Your Sales Site for the Search Engines
— You’ll see this taught in nearly every “internet marketing” course, manual or eBook out there… “You must optimize every page of your website for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ so often that most web designers will offer to do this for you at no, or little extra cost…
What they don’t understand is that certain words and phrases must be either re-worded (to make it “keyword rich”) or taken out completely, just to be looked upon highly by the mighty search engines — and this could kill your sales, literally overnight.
Here’s why: When you or a hired web designer optimize your sales page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you’re going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should order your product?
For years, it has been taught that you should always try to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services…
Wrong Again! — The truth is that you should never optimize your sales page for the Search Engines. Instead, you should create tiny “entry pages” for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines – without ever *touching* your sales site!)
Huge Mistake #4:
Having a “Graphics-Based” Website
— Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service… But did you know that having a graphically-driven website can actually distract your visitor away from your sales message?
After all, your sales message (or “web copy”) is The #-1 most important factor in a website that makes money. If your visitors are paying more attention to your “professional graphics” than your sales message… you’ve just lost another sale.
Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or leave. If you’ve got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.
That’s a “customer-killer” in and of itself – however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.
Huge Mistake #5:
Designing a Website with Zero Marketing Experience
— Most web designers have no idea how to make money on the internet, with anything other than their design services. It’s not their fault – they simply have no or very little marketing and sales experience. After all, they’re just website designers…
However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine… it won’t go anywhere, and it’ll just waste your time and money!
For help on website design please give us a call at 800-974-5580
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Feb
28
Pinterest: Summing it All Up
By now, you have probably come to realize the importance of using Pinterest as part of your business’s marketing strategy. Social networking is the new word-of-mouth and, if you learn how to use it correctly, it can bring traffic to your website and business to your company.
Pinterest is more than a social network, it is a network about lifestyles where people share common interests. You need to find a way to make your company’s products or services fit into the lifestyles of Pinterest users. Finding new and creative ways that people can use your goods and services is the best way to get attention to your pinboards and your company. It is not simply about showing what you sell, it is about showing how what you sell can make their lives better in ways they did not realize.
If you are not already set up on Facebook and Twitter, you need to do that as well and be sure to cross-promote your company on all social networking channels. You need your company’s identity and activities to be consistent across all your marketing efforts. The truth is, not every Facebook user is on Pinterest or Twitter and not every Pinterest user is on Twitter or Facebook so you have to cover all of your bases.
When creating your pinboards, simplicity, creativity and organization is the name of the game. You do not want to overwhelm with too much on your pinboard that your message gets lost. At the same time, you want enough on there to pique the interest of users and have them look further—hopefully going to your company’s website. Make sure to also organize and title your pinboards so people know what they are looking at. If you are creating more abstract looking pinboards, you run the risk of people not understanding what they are looking at so a title would be helpful.
Finally, do not be a passive user on Pinterest. That is a surefire way to be overlooked. Pinterest users actively pin images and videos to their pinboards, comment on other user’s pins as well as sharing and repinning those pins. You need to become a part of the Pinterest community. By taking an active role and scoping out other user’s pinboards and commenting on them, you open the door for them to reciprocate and check out your pinboards and your company.
Joining Pinterest is free so you have nothing to lose by joining and seeing what kind of traffic and leads you can generate from it. Many big companies are already gaining tremendous traffic simply by having a presence on Pinterest. There is no reason in the world why you should not be able to reap the same benefits.
Tony Mack and his team of graphic experts at One Source Graphics, Inc., have already created some exciting pinboards that they would love to share with you. Go to http://pinterest.com/TonyMackGD and view their unique graphic design concepts. Follow their pinboards so you can see their creativity at work. You can also call them at 1-800-974-5580 to see first hand how their graphic design work can help your business and your bottom line.
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Feb
27
How Popular Companies are Using Pinterest
If you think that Pinterest is just for bored housewives or busy bodies, than you have not looked in to how this new social networking site can give your business a boost when it comes to leads and sales. Many of today’s top brands are using Pinterest as part of their marketing strategy and it is showing tremendous success. Consider this—five specialty apparel retailers had their referral traffic from Pinterest jump 389% from July to December of last year.
In order to have that kind of success, however, you have to be more than a presence on Pinterest. Unlike a traditional website where you simply post your company information with your “About Us” pages and descriptions of your products and services, Pinterest users are active members who do not just read and look. They are sharing images, ideas and information by pinning things of interest and sharing them with others who have the same interests. And that is what you need to do when you join Pinterest for marketing purposes—you need to actively engage in the pinning process creating pinboards that people can identify with and will want to follow as well as doing some pinning and repinning of your own.
Here is a look at some companies that have found a way to use Pinterest to their benefit:
Chobani
The Greek yogurt company may offer a simple and healthy product, but it is the way they are presenting that product on Pinterest that is interesting. Rather than just showing pictures of their many varieties of yogurt, they have pinboards with recipes that you can make using their product. In addition, they also have a pinboard that has nothing to do with their products at all. It is titled “Nothing But Good’ and it shows funny images that will bring a smile to your face. Here is an example of a brand using this new media to promote more than a product, but also a lifestyle surrounding their product.
Oreck
Vacuum cleaners may not hold much interest to people other than cleaning up messes, but Oreck has found a way to make this household appliance worth following. Their pinboards show beautifully laid out flooring (the cleanliness of the floors implies that their product produced that look without ever having to show their vacuums). They also have a “Furry Friend” pinboard showing images of pets which most people know is a reason to have a vacuum in the first place. Oreck has taken their product out of the image, but has created images that speak for the product.
Etsy
As a popular online shopping website with more than 50,000 followers, Etsy has definitely found a way of promoting its products through Pinterest. Their specialty is vintage and homemade goods and they show you through their pinboards how to apply these goods to your everyday life. They also make a point of showing you how to make your own products. Many of their pinboards feature ideas for the holidays and how their products can make great gifts. For them, it is all about thinking outside of the box.
Drake University
Who would have thought that a university needs a Pinterest presence? Well, Drake University did and they are proving to be doing a great job with it. Their pinboards are geared towards their student population complete with dorm room decorating ideas, school color-inspired clothing and study inspirations. They even devote an entire pinboard to their bulldog mascot. Drake University has found a way to connect with their students as well as attracting future students.
Peapod
As the largest grocery delivery service in the United States, Peapod has definitely found a way to tap into the Pinterest movement. Their pinboards feature images of how the food is delivered to you and which produce is currently in season. They also highlight their delivery trucks in one pinboard showing the many cities the trucks travel to on their routes. You can even see the green bins being loaded onto the trucks prior to delivery. This behind-the-scenes look gives people a chance to watch a company at work which people do not often get to do. By doing this, Peapod has found a way to make something that seems boring and mundane now interesting.
As you can see, it does not matter what type of business you are or what type of product or service you offer. If you think creatively and apply it to your Pinterest account, you can entice people to become instant followers. The important thing to remember is to keep creating and updating your pinboards and to follow others as well. If Pinterest users notice that you are recognizing them, they are sure to start recognizing and following you.
At One Source Graphics, Inc., Tony Mack and his team of graphic experts have already created some awe-inspiring pinboards that they would love for you to see. Go to http://pinterest.com/TonyMackGD and view their unique graphic design concepts. Follow their pinboards so you can see their creativity at work. You can also call them at 1-800-974-5580 to see first hand how their graphic design work can help your business and your bottom line.
In tomorrow’s post—final thoughts on using Pinterest in your marketing strategy.
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Feb
24
Pinterest and Marketing: A Winning Combination
Now that you have set up a Pinterest account and profile, you need to use it to drive people to your website in hopes that they become customers. You cannot simply wait for people to find you. You need to initiate activity that keeps people “pinterested” in what you have to say and, in this case, what you pin.
Here are a few ideas on how to get Pinterest users to become followers of your pinboards and, hopefully, future customers.
Create Pinboards that are Visually Appealing
After all, Pinterest is based on visual concepts so the more eye appeal your boards have, the more likely they are to get noticed and followed. So how do you create pinboards that attract followers?
- Design a pinboard that depicts the culture or mood of your business. There is nothing wrong with showcasing your staff during lighter moments or just doing their job and enjoying it. This sends a message that people at your company like their job, take pride in their work and, because of that, produce a high quality product or service.
- Combine your site’s blog content and visuals with your pinboards. You need to start making connections between all your social marketing tools so that your company’s message is coherent and consistent.
- Charts and infographics may sound boring, but if done correctly, they can relay some important information that Pinterest users may not know. For example, if your company sells exercise equipment, you can show a graph how the number of people exercising these days has skyrocketed or which types of machines benefit what parts of the body. There are many ways to creatively disperse information without having it appear like a business presentation.
- If you or any of your staff have published articles, books, e-books, etc., create a pinboard highlighting these points with a visual of the publication. You and your employees will come across as hard-working and driven people who are passionate about what you do.
- Your customers are your biggest marketers. After all, they continue to do business with you because they are satisfied with what they are getting. Use them to your advantage and show pins of them using your product or service. You can even use some of your best customer’s pins and create a pinboard specific to them.
Host a Contest
Everyone loves a contest even if there is no real prize. The mere joy of just winning is enough for people. So why not hold a Pinterest contest asking people to design a pinboard using some of your company’s visuals? You can even offer a special discount to the winner if they are interested in purchasing your products or services. You can also invite other users to comment and help determine the winner.
Include the “Pin It” Button on Your Website
Not everyone is on Pinterest so for visitors who go directly to your site through search engines, include the Pinterest button as you would a Facebook or Twitter button so that people can access you through here as well. Who knows—they may decide to become Pinterest users after seeing what the social networking site is all about.
Get Customer Profiles
What better way to see what you customers’ interests are than by following their pinboards and seeing what they like to follow? This will give you a good idea as to what they like and what their needs might be. You can install tracking software to see which customers find you through Pinterest. You can also keep track of any offers that they take advantage of and then use that information to send them more personalized e-mails or messages when you want to try selling them something else that fits in with their profile or past purchases.
Be an Expert
You want to be the go-to person when it comes to information in your industry. What better way to do that than by creating pinboards that show unique ways to use your products or services. By doing this, you will inspire others to think of your company in a different way than other companies in the same industry. You will stand out as an innovator who thinks outside of the box.
Link Your Pins
This may sound obvious, but make sure you provide your website link in any pin descriptions you have on your pinboards. This is important because if anyone wants to take one of your pins or share it with someone else, your website will be a permanent part of the pin so curious users can automatically click on the link and go directly to your site. The best way to do this is to have the link go to the original web page that has the pinned image. Doing this will allow visitors to go directly where they want to without searching high and low. You want them to find things easily rather than get frustrated and quickly leave your site.
Make Your Visuals Move
Still images are not the only pins you can use on your pinboards. Video images have their place on your boards as well. There is a separate tab for videos on the Pinterest homepage which means you will be featured here and potentially gain more followers.
When pinning a video, make sure it is something that people would enjoy. If the president of your company gave an important speech, you may want to include a part of that or show how one of your products is made. If you have that homemade chocolate shop, who would not want to watch chocolates being made? It is a great way to connect with people by getting them involved in your process and enticing them to look further.
Use Hashtags
Pinterest supports hashtag use so be sure to use them when tagging your pins to make the content easier during searches. You also want to tie them in to any special event or new product or service you would like to promote and link it with your Twitter account. This will tie all your social media together through cross-promotion.
Think Offline as well as Online
Not everything you pin has to be tied directly to your goods and services. If you sponsor a charitable event each year, for example, you can create a pinboard showing images (and video) of the event and begin the process of talking about the next one you are planning to sponsor. People will get excited to see what you have planned next.
Give Your Business a Personality
At the end of the day, it is your employees that help make your business work. So why not pay homage to them by creating a pinboard devoted entirely to them? This can give your company a personality. Show funny moments, celebratory events or special occasions. You can even include images of them hard at work. People will relate better to your company if they see the real people that they will hopefully be dealing with when they decide to do business with you.
At One Source Graphics, Inc., Tony Mack and company have already begun creating interesting pinboards on Pinterest. Go to http://pinterest.com/TonyMackGD to see their unique graphic design concepts. And do not forget to follow his boards so you can keep up with the many inspiring designs he and his staff have created. You can also call them at 1-800-974-5580 to see first hand how their graphic design work can help your business and your bottom line.
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Feb
21
So you want to create an account with Pinterest as part of your marketing strategy. Oddly enough, it is not quite as easy as it sounds because you need an invitation from them or someone you know on Pinterest in order to join. You can go to the Pinterest website and request an invitation which is usually granted with no problem. However, having someone you know invite you is a much quicker way of getting in.
Rules for Setting Up Your Account
Once you receive your invite, you can begin setting up your account. The first thing you want to make sure of is that you use the same e-mail address that you use for your Twitter account. This will allow you to share your pins through Twitter so sign up through the Twitter option as opposed to Facebook which currently does not have a link between their business pages and Pinterest.
After your account is created and active, you want to complete a profile of your company with detailed information including a link to your business’s website, your logo and a brief description of your business. One important thing when setting up your profile—there is an option that states “hide your Pinterest profile from search engines”. Make sure you have that option turned off or else your website will not get indexed in a search.
Abide by Proper Pinterest Etiquette
The main objective of Pinterest is to bring people together who have common interests and let them share those interests with each other. With that said, Pinterest definitely is a place for you to showcase your talents through creative imagery, but it is not a place to brag, boast or conduct any self-promotion. Remember, using social networking is a different type of marketing tool. It works on word-of-mouth (so to speak), not having hundreds of businesses bombard you with advertisements for their goods and services.
When you set up your business’s pinboards, do so in a way that does not alienate people. You want people to relate to your company and what it is you have to offer them. For example, if you are a candy shop and make your own chocolates, do not have pinboards with just pictures of boxes of chocolate. You need to show how the chocolate brings people together—maybe showing two best friends laughing over a box of truffles or a little girl giving a box of heart-shaped chocolates to her dad on Father’s Day. Whatever the visual is, you want to create a connection with anyone who sees it.
Become a Pinterest Pied Piper
So now you are set up on Pinterest with your account, your profile and your pinbaords. Now all you need are some followers. There are two ways that people get followed—by pinboard or by user.
The first type of following involves someone finding one of your pinboards that is of interest to them. They can follow that particular board and will be notified anytime you pin something new to it. The second type of following involves users themselves. You can follow a particular user and you will be notified anytime they pin something to any of their pinboards, not just specific ones. It is very possible that a pinboard may have more followers than the actual user which is what makes Pinterest so different.
But as a business looking to grow and make money, you want people to follow both you and your pinboards. There are a few strategies you can use for this.
Before anyone can follow you, they need to know that you exist. Put a Pinterest button on your website, tell people via Twitter and Facebook that you are on Pinterest and write a blog post on your site about it. You can even hold a contest or some sort of interactive event to get people to visit your pinboards and comment on them.
Create pinboards that are interesting and visually appealing. If you use SEO strategies on your site, incorporate those keywords into your pinboards to make a connection between the two. Keep your pinboards specific. If your business is a medical facility, do not have a pinboard showing all the doctors with their backgrounds. Break it down into specialties using visuals that are specific to those areas.
Finally, the quickest way to get noticed is if you notice someone first. You are basically initiating conversation by commenting on someone’s pinboard. By doing that, you will garner interest by having the person reciprocate and comment back as well as possibly having them visit your Pinterest account and see what you are all about.
One Source Graphics, Inc. has discovered the power of Pinterest. Visit http://pinterest.com/TonyMackGD and see what Tony and his team of graphic designers have on their latest pinboards. Once you see the high quality graphics they create, you will instantly know you are dealing with experts in the field of graphic design. Call them at 1-800-974-5580 to schedule an appointment and get an up close look at what they can do for you and your business.
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Feb
20
When social networking came on the scene, it was primarily used for personal reasons—finding old friends and reconnecting. Twitter, Facebook and MySpace are all used as a way for people to get in touch and follow each other—where they go, what they are doing and what they have to say. But as its popularity grew among social circles, companies soon discovered its power as a business development tool. Today, most businesses have a social media presence on either one or more of these outlets and they are finding that it has great benefits.
Pinterest is a newer form of social media that has taken off beyond what anyone probably expected. And just like the other networking sites, businesses have latched on to this popularity in another effort to generate business. The growth in Pinterest users grew 155% in just a one-month period. That is almost unheard of for any business—proof that social networking sites attract huge volumes of people.
How Does Pinterest Work?
Pinterest is a way for people to gather and organize images, recipes, videos and whatever else they find of interest to them on the Internet. Users create their own pinboards which they can title and organize. For instance, a future bride can have a pinboard of wedding gowns and another of bridesmaid dresses and so on. A pastry chef may have a pinboard with cupcake recipes and pictures and another of cookies. The possibilities are endless.
Users can also follow each other’s pinboards. If two people find, for example, that they have photography in common, they may decide to share their “pins” (the term used for what goes on a pinboard) and follow each other’s pinboards. You can even leave comments via e-mail, Twitter and Facebook.
The interesting part about Pinterest is that the link from where the pins come from is always part of the pinning process. If someone uses one of your pins or if you share one, the website link is always attached so you know just where the pin originated from and you can quickly return there if you need to. This is important for businesses as their websites can travel through the Pinterest world from one person to another for as long as it is shared, commented on or repinned.
The Pinterest Effect on Business
If you think this sounds like an odd way to market your business, consider this—a recent study showed that Pinterest has been more effective than Facebook at driving traffic. Bloggers and businesses have noticed that their traffic has increased at unheard of rates just from Pinterest. This is putting other social networking sites in a position to stop and take notice.
Because of its extremely high rate of growth, businesses are now including “pin it” buttons on their websites so people can easily pin their sites information onto their pinboards. And because the business’s link will always be a permanent part of the pin, it will be easy for people to simply click on it to get to your site quickly.
Pinterest was smart enough to recognize that effective social networking means merging the various media together. This is why Pinterest access can be gained through an existing Facebook or Twitter profile (although businesses still cannot connect Pinterest to their Facebook page). And now Pinterest users can post their pins to Facebook so their friends and family can see them and comment on them. This means even more exposure for your business.
Follow Us on Pinterest
One Source Graphics, Inc. is already riding the Pinterest tidal wave. Go to http://pinterest.com/TonyMackGD to see what exciting things Tony Mack and company are “pinning”. 
Their expert graphic designers are looking forward to you viewing their pinboards and getting a good idea of the scope and creativity of their work. Website design, logo design, brochures, catalogs and magazines are just a few of the specialties that One Source Graphics, Inc. can help you with.
Your business is their business and they want you to be successful just as much as you want your business to succeed. Call them today at 1-800-974-5580 and see how a smart and creative graphics design team can change the look of your business.
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Feb
15
Hi,
Let me ask you…
What do you think makes for a good squeeze page?
• The headline?
• The pre-headline?
• The benefit points?
• The call-to-action?
• Graphics?
• The content you give away for free?
• Perhaps all of the above?
You’d be right in thinking that ALL elements need to work together like an orchestra so that your squeeze page performs at it’s best!
However getting all these elements in place takes time, practice and real skill.
Not everyone has the luxury of tinkering around with Photoshop layers, playing around with layouts, slicing images, and formatting them into tables so they display correctly on the web.
Those plain ‘text only’ squeeze pages that say ‘put your title here’, ‘put your benefit here’, ‘enter your call-to-action here’ from pre 2005, are just getting plain annoying and they’re
starting to lose their impact on visitors because they’ve seen it all before!
Nowadays you need something MUCH stronger and louder, with more impact and something that speaks directly to the visitor.
This is what my latest release of squeeze pages does. They grab the attention of your visitor, allow them to soak up the presentation, state strong reasons why they should sign up and finish off with a very clear opt-in form. With old style squeeze pages it’s been too easy to click the little cross in the corner on the screen, but with these squeeze pages, your visitors will think twice before leaving!
Check out the full package below – I’m sure you’ll like it:
To your success,
Tony Mack
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Feb
11
Why custom web design is better than common templates?
Internet Marketing / Search Engine Optimization / Web Pages & Web Graphics Posted by Tony Mack
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1 comments
For every business the success is dependent on its customers view points and perception. This increases the need of a customized web site and web design. If you have made up of your mind to create your company website then choose a professional company which can make a website which is a projection of your ideas and business ideology. A customized website is a complete package of the proper content and designing combination which gives the image of your company. Common templates are also available but those are not good for the search engine optimization and in turn it will not help much to achieve the business goals.
Few facts are discussed here which will help you to understand the benefits of customized web design than common templates.
Custom design gives a unique look to your website and you can also upload the data as per your requirement. You can also add the extra features.
Images play a major role to project the company’s work. Most of the customers give little time and they normally avoid reading all the written content. Relevant images will give the proper idea about your company and its work. Images and presentation of the website can influence a lot in their decision making.
SPINX – is a Leading Web Development and Website Design Los Angeles company providing different services of Ecommerce Web Design Los Angeles, Website Design and Graphic Design in Californian and worldwide.
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Feb
10
Corporate Website
A web site is a kind of billboard, and for most it can be the 1st sense of a business, then it must state something significant about it. The thing is, a corporate website is only a portion of marketing today. Additionally it is one of the most cost-effective solutions to promote your company, allowing prospective customers to view your information 24/7. Today, counting on advertising your business with billboards, newspapers, radio and Tv stands for a lot of dollars; having a corporate website is the perfect answer. A corporate website is an efficient method to use to teach and win over your target audience.
The value of a corporate website is the ability to keep up-to-date information online at a realistic price. The main purpose of a corporate website is to collect prospects that may be converted into buyers.
The meta-data in a corporate website is actually geared towards the requirements of the internet search engines, together with the objective of improving web traffic. In today’s economy a corporate website is recognized as a revenue generating element of the business.
The average turn-around time for a corporate website is actually 5-8 weeks, but our team can complete this within a couple weeks! It is not only important to reflect the company strategy of a organization through its web site but, it is just as important to engage your prospective customers as well as partners into conversation. The corporate website is normally a Jack of all Trades.
One Source Graphics, Inc. Corporate web styles are of highest quality for those corporate professionals and Small businesses, anticipating great return on their Internet solutions investment.
Each and every visit to a corporate website is a opportunity to acquire one more client and a chance to improve company earnings.
We measurably improve interaction between both you and your prospects with our corporate web designs, and we reduce costs as well as generate product sales using tailor made website solutions that are just as distinctive as your company is.
For pennies on the dollar, your corporate web design can be a billboard advertisement on the world wide web super highway. A corporate web design can certainly focus on your ideally suited client base and persuade them to look for additional company details about the products and/or services you provide. Our Corporate website portfolio consists of several of the largest to the smallest corporate and small businesses web sites we have designed with every type of budgets. Every great business idea takes wings with the launch of a professionally design and developed website.
Feb
07
Do you want to be the next YouTube, Flickr, Match.com or Facebook? Then, you need to find the right social networking software. Dating sites, friend networks, video sharing portals are all built on networking platforms that give members control over their personal profile and encourage user-generated content.
If you can get it right, Social Networking is the key to the kingdom. You will never have to worry about your next blog post, because users will post and manage their own content. You will be free to focus on the important stuff like marketing, partnerships and monetization.
Of course, great social networks need great software. No one wants to play on a slow network and users won’t create profiles if they think your software isn’t secure. When choosing a social networking platform, you need to make sure the software looks professional, is stable and will be around for the long haul.
Here are the programs and platforms you’ll encounter in your search for social networking software.
BoonEx Dolphin Social Community Software
Now on version 7, Dolphin is a fully mature network platform with lots of Web 2.0 features: forums, blogs, groups, video sharing and recording, private chat with video, built-in music player, whiteboards, and even an open source iPhone App that you can connect to you social network. Dolphin has an community of collaborators building extensions and offering support — this is an important thing to look for when choosing any open source software! There is a nice marketplace set up that allows new users to purchase things like installation services and templates.
Though open-source, Dolphin isn’t exactly free social networking software. You’ll need to pay licensing fee if you want to completely brand your social network as your own.
Elgg Social Engine
Elgg is the underlying social engine which provides the building blocks to create social applications and sites. The default install includes profiles, groups, blogs, the ability to embed or upload a variety of media, simple social bookmarking tools, tags and categories, and a microblogging feature called “The wire” which is akin to running your own twitter service. Elgg is a fully extendable networking platform with an active development community and 766 available plugins at last count. There are plugins to add everything from geolocation capabilities to an in-network marketplace.
For users that require more robust support for their social networking site, there is also a fee-based Enterprise edition available from elgg.com.
Mahara Social Networking Software for Educators
Mahara, which means ‘think’ or ‘thought’ in Te Reo M?ori, features a weblog, resume builder and social networking system to connect users and create online learner communities. Basically, this social networking software helps webmasters set-up an online community centered around sharing ideas and files in pursuit of education. Users can upload a variety of portfolio items and then control who has access to which files. Mahara is in-use by several universities internationally. For even more educational awesomeness run Mahara and Moodle together.
Community Engine Plugin for Ruby on Rails
CommunityEngine is a free, open-source social network plugin for Ruby on Rails applications. Drop it into a new or existing application, and you’ll instantly have all the features of a basic community site. The software has everything you need to get started — profiles, blogs, private messaging, events and forums. Visit curbly.net for inspiration and to see what types of social nets are currently using the CommunityEngine.
Read More: Social Networking Software: 12 Ways to Build the Next, Best Social Network
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Feb
07
WordPress, long known as one of the most popular blogging platforms, has turned into so much more. With the release of WordPress 3 “Thelonious”, the platform really steps into its own as a powerful content management system for writers, designers and everyone else to create or manage stunning, cutting-edge websites.
Most people prefer WordPress because it is not only is it easy to use, it’s totally free. You can host your WordPress blog on your own servers or use free hosting with WordPress.com. Either way, using WordPress to manage your website is easy—add pages, delete pages, schedule content, add functionality with plugins and connect to the WordPress community.
The first thing most WordPress users learn to do is change their theme. There are hundreds of free WordPress themes available to download as well as many premium WordPress themes with special features such as built-in SEO. Installing and customizing WordPress themes is your ticket to creating brilliant websites that are also user-friendly. Changes to WordPress in the last year make installing new themes easier than ever. For newbies, it’s a good idea to start with a WordPress tutorial on how to install a new WordPress theme or change an existing WordPress theme.
In fact, most users will get the most out of WordPress by using and learning from the many free WordPress tutorials available online. Finding useful WordPress tutorials on the web will show you to create stunning websites with this free platform, and even add unique features to make your website stand out.
Moreover, you can make your WordPress website accomplish even more things by adding some of the numerous WordPress plugins available—also for free or nearly free. There are literally hundreds of WordPress plugins that you can effectively put to use to create a highly user friendly website.
WordPress is a well-supported, open-source platform with a giving community of users. You can find a WordPress tutorial for just about anything. Whether you are completely new to blogging or a guru-in-training looking for advanced tips and WordPress support, you will find all the help you need in the WordPress support forums or one of the poppular WordPress-dedicated blogs. There are several WordPress tutorial forums where you wil find many of your questions already answered.
Gone are the days of having to hire an expensive programmer to get a custom content management system developed to manage your company website. Today you can find thousands of websites powered by WordPress. Even large websites like the New York Times, are installing WordPress to create professional quality websites in just few clicks.
Spend some time learning the WordPress basics and you’ll find that this platform can take your website way beyond blogging. With WordPress 3 finally released, now is the perfect the time to jump on the WP band wagon.
[...]
Source: Beyond the Blog: Get on the WordPress Bandwagon
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Feb
06
For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web programming companies specializing in database-driven website development. Nowadays, however, you get to see a fusion of these three entities in several dynamic Web Development and Promotion companies operating from any part of the globe. These web design, development and web promotion firms are virtually allrounders that cater to a diverse range of clientele, include those coming up for creative web design, web databases CRM / ERP as well as for SEO (search engine optimization) needs.
Most small business firms all over the world heavily rely on the services of such web development firms as they usually cater to small business website design by providing web based marketing methods that small companies can afford due to small budgets. Depending on the effectiveness of such web-based marketing, clients often see incredible successful results from clicks to conversion. There are some case studies which show that utilizing their marketing equation; some sites have gone from 10 leads a month to 300 leads. However, to achieve this is easier said than done. Web marketing firms that create a full plan for their clients using both the strategic and tactical methods crafted by specialists/consultants in turn are able to give small or large businesses increased sales. After all, that is the reason one can zero down on in order to be in a business, right? To have more sales and offer value. Therefore, the objective behind any web development or website promotion project is to create a unique selling proposition through your website that can set you apart from your competition so your customers should only think of doing business with you, regardless of price.
Small business firms today look forward to the professional creative website design and strategic web development and web promotion companies for the simple reason that they want their site to have the look and usability of a Fortune 500 company site without having to spend huge bucks for it. Yes, it is definitely considered a plus if the website is designed as a tactical marketing tool that aims to engage and educate their clients in turn. And most of these businesses have a concern in their minds: can their web site provide a means to gather analytical data for them to offer better service for all?
Yes, definitely they can. However, for this, optimal, effective website design strategies need to be incorporated. In a word, small business clients should be enriched with at least some of these features in order to fetch more conversions:
* Cutting-edge small business website design, tailor-made to provide broad market exposure of the products and services to potential clients.
* Highly scalable digital website designs, aimed at boosting up the growth and realization of the full perspective of the small business houses.
* Small business website design strategies including full-featured e-commerce solutions, to help these businesses deploy cost-effective, powerful e-commerce stores.
* Customized search engine optimization services, based upon individual needs and goals.
However, there are umpteen so-called ‘cheap, quick’ solution-providers, and any small business firm must think twice before taking the plunge with them. Ideally, one should always trust a professional web development firm that gathers relevant information about their clients’ business through hours of discussion, clear up ideas about the requirement, nature and goal of the clients’ business. Based on these details, experienced, skilled web designers and developers carry out extensive research to find out the best small business website solution. On the other hand, creative, innovative content writers create specific and unique content for small business website requirements, thereby enhancing business prospects. Finally, website maintenance and search engine optimization techniques that comprise scientifically proven techniques available at a competitive price are sure to give your business a boost. Flash Presentation, Multimedia Presentation, Multi-lingual website development and E-Commerce integration solutions complement these customized website solutions for brightening the online and even the offline image of small business firms.
The Five Steps to Success:
To ensure success of your small business through a unique website presentation, it is important that you develop a five-step process for creating websites that meet your customer’s goals. Whether it is a small business firm eager to generate leads, sell online, provide information about their services, connect their vendors to their company electronically, or start an entirely new kind of service, this five-step process not only takes them from concept to completion, but also is the trademark of any Internet development company. Consulting: Every website starts with an idea. Perhaps you’ve been thinking about developing a website, or redesigning your existing site. At the consulting stage, a professional website development firm would strive to clear all doubts about the clients’ requirements. Consultation for this usually comes free in case of small to medium-sized businesses.
Website Design: After the initial consultation, the website development firm solidifies the clients’ ideas by creating a blueprint for their site by employing something they call “Strategic Design”.
Website Development: The website development project is then handled by a creator’ hive, composed of specialists who handle their own respective pieces of the site development. Remember, for successful website development, it is necessary to be handled by a versatile team of expert graphic artists, content writers, programmers, database specialists and technical personnel. This ensures that a qualified professional handles each task of the given project.
Web Hosting: Since websites are an intricate interplay of graphics, text, programming and computer resources, building your site on a rock-solid web hosting foundation is critical to its marketing success.
Website Maintenance: Once the site is available to the public, it must be maintained with the help of ongoing updates and continued development to the site so that they don’t give clients/visitors of the site a chance to complain about its quality and content.
[color_box title="About the Author" variation="glossy_blue"]
William Craig – Lead Developer, Internet Consultant and Owner of Webpagefx: http://www.webpagefx.com http://www.yorkpawebdesign.com Webpagefx provides web design and website development solutions in Harrisburg and York PA.
Author: William Craig
Article Source: EzineArticles.com
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This entry was posted on Sunday, August 15th, 2010 at 1:51 am and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.
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Feb
06
eCommerce Website Design
Electronic commerce, commonly referred as e-commerce, is the new buzzword of internet marketing industry. With the advent of internet, now selling goods and services through online has become cakewalk. Customers are scattered worldwide, therefore in order to reach them it is necessary to adopt such strategies through which effective communication can be carried out. Although, communication with customers can be set up by numerous methods, ecommerce website design is the new strategy that is making stir in the internet industry.
Website is considered as one of the best mediums to tell worldwide audiences that what your business is all about. A business can gain immense popularity and exposure by having user-friendly and interactive website. Some of the advantages of having website are described below:
Consumers are able to find complete information about your products and services via online.
Exchange of information between customer and service provider can take place 24 hours in cost-effective method.
Website acts like a salesman that keeps on promoting your business products and services 24*7 and speaks about your business volume.
Professionally designed website helps in generating high volume of traffic by gaining high rankings in the search engines. Therefore, it is advised if you want to get good search engines rankings, then avail professional assistance of ecommerce website design services.
Professional service providers always follow specific methods and techniques in order to fulfil the desired objective. Same holds true in the case of e-commerce website design service providers. They employ advanced technologies and sophisticated programs in order to design interactive website. Ample support in the form of various services like SEO, pay-per click advertising, opt-in email advertising, etc are provided by them for the utmost satisfaction of the customers.
However, it is advised to follow vigilant attitude while hiring ecommerce website design service provider. Before hiring any company, check out the websites that are designed by it. Do not forget to click through each page, apart from home page, in order to get the idea how easy it is to navigate each page, etc. Once you have gained the complete knowledge, then only avail service from any ecommerce website design company. In order to gain more information about the same, browse the web.
About the Author
Lily Candice is regular article writer at Neoteric UK – Web Design, SEO & Internet Marketing Company in UK.
Feb
03
Powerful Twitter Software
Builds Your Following On Steroids!
Click to watch demoTwitterbot - Windows Systems Only
- Mass Unfollow People not following back!
- Mass Follow a target users Followers!
- Schedule your Tweets to run 24/7 on autopilot!
- Mass follow people discussing your niche!
- Acts like a real user, keeping you beneath the radar!
Dear fellow Internet Marketer,
Do you understand the power of Twitter for driving traffic to your websites and offers…but are frustrated by maintaining a quality targeted following?
I understand your pain, I manage multiple Twitter accounts and I don’t have the time to manually unfollow all of the deadbeat users, to build a targeted following or to sit at the “frickin” computer all day long wasting my time writing tweets and doing maintenance.
I needed software to automate my activities, so that I could be more productive, concentrate on making more sales and twitterbot sure makes my life easier.
Twitterbot keeps you well “under the radar” too I have never had an account banned whilst using this software as it emulates a real user and does not use the API.
This software is so easy to use and has been designed with simplicity in mind. After watching the tutorial video, you’ll be up and running in minutes and getting your twitter account really work for you.
If you want to make a go of marketing on twitter then Twitterbot is the answer to your problems.
Tony Mack
2012
Lets look at the features in detail
Multiple Account Management
The software comes with a profile creation feature, this means that you can set up your twitter accounts once and then load them as required. This makes managing multiple Twitter accounts a breeze! This is a feature which you would associate with much more expensive applications and therefore you can expect the price to increase in the near future.
Keyword Search
Enter the keyword you want to target and then hit the “Keyword” button. The software will then find people who are actively interested in this subject and add all the users it finds for your keyword phrase!
User Add
You can enter the name of a popular user in your niche eg. johnchow in the Target user box hit “User” and the software will follow 200 of John’s followers. Pretty cool huh?
Mass Unfollow
This is undoubtedly an extremely valuable feature of this software as it enables you to remove all of the users who are not following you back. If you want to build your following you need to be able to remove these users or you may well find yourself stuck at Twitter’s 2000 follower limit.
Schedule posts
The software will automatically schedule posts from a text file, so you can relax whilst your tweeting is put on autopilot. All you need to do is create a list of tweets advertising your sites and offers and the software will run 24/7 getting targeted traffic to your sites and offers.
Windows System Only
Only $19.97
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Dec
23
No business can survive these days without a website. More and more people are doing most, if not all, of their work via the Internet and that includes buying products and services. Even for people who plan on purchasing something in an actual store, they still conduct their research online before making a decision. For this reason, your business’s website is one of the most important pieces of your business plan. With a well-developed, well-designed website, you not only reach potential local customers, but you reach possible customers worldwide.
The Six H’s of a Website
Your website needs to have all the vital information that people are looking for—who, what, where, when, why and how. You need to tell people who you are, what your business is about and what you have to offer, where you are, when you are open or available, why a customer should choose your business over all the others and how they can get in contact with you. These questions are what visitors to your site will want answered.
Navigating Your Website
Once people go to your website, they need to be able to navigate through it easily. This means that when they go to your contact page, they do not want to sift through useless information that does not tell them how to contact you either by phone, mail or e-mail. Make sure that every click a visitor makes brings them exactly to the information they are searching for—otherwise, frustration will take over and you will lose a potential customer.
SEO is a MUST
Search engine optimization (SEO) is a serious matter to any business that wants to make the most of their Internet presence. You want to make sure that you are in one of the top groups of businesses listed when someone does a search for something like car covers, for example. The higher you are on the Google ranking, the more visitors you will have at your site. Let’s face it, how many of you go to page twenty looking for a car cover (or any other company)? Most people will stop their search after the first one to three pages. Maximizing your SEO is essential in getting people to your site as often as possible. The higher the ranking, the more visitors you will have and the more profit you can make.
Don’t Skimp on Creativity
Your website should not just give information. It should also be memorable and have eye appeal. Many visitors will not remember a website that lacked creativity, imagination or a sense of originality. Websites that have lots of graphics, color and varying fonts and text will likely attract visitors and keep them at your site. An interactive aspect to your site is another high-tech way of generating interest and keeping people on your site with the possibility of having them return or refer your sites to friends and family.
Whether you have an existing website that needs revamping or are looking to create a website for your business, One Source Graphics knows what it takes to create an Internet site that optimizes your Google ranking while giving it a unique and creative flair. Our team of graphic experts can guide you in developing a website that meets your business’s needs, generates traffic and provides visitors with a navigating experience they will not soon forget. Please call us to set up a consultation with our creative graphic design team and see how we can turn your business into an Internet sensation.
Take a look at our
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Nov
21
How to Best Use Social Media to Boost Your Business
Advertising / Internet Marketing / Marketing / Search Engine Marketing Posted by Tony Mack
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Social media is an amazing business opportunity that gives you access to millions of potential customers! It is also only as powerful as how you use it. Here are some great ideas on how to use social media to take your business to the next level.
1. Take the time to learn about each social network.
Social media is more complex to market with than people immediately think! Every social network is different. They target different audiences, different lifestyles and different messaging styles. And as you know, people can belong to multiple social networks. They may expect different types of information based off of the network they are using at the moment. Taking the time to understand the social network landscape can better prepare you and keep you from making costly errors.
2. Test the social networks yourself and stay on top of new options.
Reading about social networks can only take you so far; you need to get in the trenches. Join the social networks yourself and see what they are all about. By experiencing them first hand, you’ll learn a lot more about how to use them as a marketing tool. Also, be sure to keep up with what is up and coming. There are numerous niche networks that pop up that may be perfect marketing vehicles for your business!
3. Make quality brand homes on the social networks.
One of the worst things you can do is decide that a social network is important, start a page, then leave it half done for its life cycle. If you are serious about social media, be serious about your home page. It is your calling card to the community, and it should reflect the passion you have for your business.
4. Market exclusive discounts and sales to the social community.
Social networks as a platform thrive on exclusivity. Being a member of a group is a big thing, so exclusive offers scratch that same itch. When you make an offer that is only available to your followers, you make your followers feel important and that your brand cares about the relationship. That’s the kind of trust building that makes customers loyal to your brand!
5. Update your home page consistently.
Even a completed page can feel stagnate if there is no posting or content made available on a regular basis. Remember, social media is a living organism. It thrives on change and new information. Those that succeed in social media marketing understand this and post status updates and content on a daily basis! Build the time to update your social networks into your daily schedule. It can really pay off.
6. Find the right social network for you.
As mentioned, there are a lot of niche social networks out there and more coming online every day. Find the social networks that befit your brand. With these niche networks, you may find an opportunity to really come forward as a thought leader in the community, a very powerful position for your brand to be in.
Social media is a very powerful tool when used properly. Look into your options, experience the networks yourself and be consistent in your communication. Your efforts can lead to a new customer base that you would have never found before!
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Jul
19
Houston Web Hosting Tips - Part 1
Advertising / Branding / Internet Marketing / Leads / Market Research / Marketing / Sales Posted by TonyMack
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1 comments
Web designing has become the in thing today. There are hordes of web designers and web designing companies across the globe ready to flaunt their designing skills and innovations with latest techniques of designing. But all said and done web designing is not as easy and simple as it seems. There is much thought process to be done before the actual web designing commences. The following are the questions are to be considered before designing your web site:
What is the purpose of your business? What is the market situation for your product or service? What is the problem area that you need to address? What is your overall marketing strategy? What is your marketing plan? Who are your competitors and what is their strategy? What are your priority markets? Whom do you wish to target? What budget do you allocate to promotions and advertising? What would be the role of Internet advertising? What are the goals you wish to accomplish through your web site? Do you wish to have the web site just for the sake of having it? Or do you have a clear vision and purpose to have the web site? Do you take the web designing seriously?
Ideally one should have the clarity of thoughts and action on all the above areas to come to the decision of designing a web site. The web design should be such that it serves the basic purpose of your business and it appeals to your target audience wherever they are there across the globe. You need to know your target audience, and keep them in mind throughout the web development process. Say clearly what you want to convey, concisely and focused on what they want and plan to give them all the information they need.
Your web site content is the most powerful aspect of your website?s presentation ? more than anything else. Creating effective text will bring you the response you expect from your visitors. If your website is well written, it?s guaranteed to be more successful than sites that rely on mediocre writing, no matter how amazing their graphics may look. It takes some work! Please note one thing ? if you expect success, your text needs to be clear by each and every word!
Presentation Of web site: When you start to develop graphical concepts for your site, remember the benefits of simplicity. It?s easy to get carried away with web graphics, but having too many flashy visuals can be very distracting ? and they can take ages for browsers to load. You are developing website to give information about your company not to show the designing skills of your web designers. Even limited use of images and graphics can create a wonderful site if used smartly.
Smooth Surfing: Avoid links that makes the visitor to leave your site. Make the links for only those pages that are very important for you to promote your business or visitor must know. Good web navigation helps people to orient themselves in your website and find what they?re looking for. Each page should also give your visitor easy access to all of the features of your site. There are many options for laying out your menus for the web site design but it?s vital to keep your navigation simple, clear and consistent throughout your site. The visitor should be very comfortable with your web site whether he reads or navigates through your site.
No page counters: Page counters do nothing except make you look like an amateur, mess with your design and tell competitors about your site you probably don?t want them to know! If you want to know how many people are visiting your site, just ask your web hosting company for the server stats.
Focus on result orientation: You are more concerned with the result, regardless of the technology used by your designer. Avoid using back ground music on web page as music file is pretty heavy and takes time to down load. You should focus more on content on web pages to generate inquires rather than entertaining visitor by placing undesired flash, music, marquee, animation etc.
search engine optimization
web site hosting
Find out helpful info about phone number trace – make sure to read the page. The time has come when proper info is really only one click of your mouse, use this possibility.
Jul
08
A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people a day. This rule was designed to cut down on ‘follow spam’, the act of following many Twitter users in order to get them to follow you back or click on your links.
When combined with the already existing limit based on follow ratios, this means that it will be more difficult for marketers or self-promoters to rapidly increase their Twitter follower count by following many people. The old days of following thousands of users a day to get thousands of followers back are gone.
That’s not to say the strategy of mass following users to increase your Twitter followers doesn’t work anymore. It does. Why? Because many people use tools to auto-follow anyone who follows them. And there are new users who think its only polite to reciprocate. So you can easily get tens of thousands of followers from this strategy over time.
I see quite a few people still practicing this method. Some are social media enthusiasts or consultants, some are internet marketers or bloggers. All of them are people who want to get something in return. They want to:
1.   Make money. The goal is to monetize Twitter users by linking and recommending products or services, either their own or others if they are an affiliate. They do this by tweeting out links and sending automated direct messages with the same offers when someone follows them back.
2.   Improve their reputation. They amass followers with the aim of improving their reputation in a specific field like marketing or social media. They also use their followers to boost their prominence on other social arenas like Digg or Facebook.
Read More
Aug
16
Being the Associate Director for an online business that puts businesses` products and services in front of thousands of potential consumers on a daily basis, I am constantly getting emails from our customers, and those looking to become our customers, on how to write an affective Internet promotion on our web site.
More specifically, how to write an affective headline or subject line that will really draw in a customer to investigate what you have to offer. That is what I am going to focus on in this article segment, the `art` of writing and developing a quality online promotion or advertisement subject line.
At any given time, we have thousands of promotions placed in over 4 dozen categories, through out over 20,000 cities worldwide. I have had the privilege of seeing some really good promotions and some really bad ones. Here is what I noticed. Let me start with talking about the bad subject lines I have read.
One thing the bad promotions all have in common in regards to their subject line is unrealistic over hype. I can`t tell you how much head shaking I do when I see a customer place an promotion, without asking us for advice first, and then write a headline that is so incredibly bad. I have seen things such as “Make millions today!”, and “Click here for the greatest product ever!”. Those are some of the worse headlines you can write. They are over dramatic and anyone with a half a brain knows they are unrealistic and a waste of time to look at.
Your headline or subject line should read something more realistic, yet `hook` your potential customer in reading further into your advertisement. A good advertisement would be, “We are Looking for Partners in Business”, or “Our New Product Makes Cooking Easier”, or something along those lines. You will have to tailor your online subject for what it is that you are selling or providing.
Keep in mind you have one line, sometimes with only up to 50 characters to hook the reader. Don`t over hype what is in the rest of your promotion with a gaudy headline. Make it simple, yet will intrigue the potential customer. In turn it will trigger their inner feelings to want to know more about what is in the rest of the promotion.
For an affective online advertising campaign, there are three separate parts, the subject line, which we have already touched on, the subject matter and then finally the close. In our next article segment we are going to go in depth about writing an affective promotion in your subject matter. I can tell you from our own business that we offer robust web tools so you can really make your subject matter shine. However, beyond the bells and whistles, you still need to make the content of that ad, reader friendly. With good promotion content, the reader, your potential customer, will get excited about what it is your offering. One they are excited you need to pull them in with the close, which will be part three in our article segments, in place online promotions.
Now you can start with a better understanding of approaching an affective online promotion, knowing that you need a subject line that will hook, not over hype, the potential customer.
By: Bruce A. Tucker
Read Original Article
