May
18
All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?
Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads. Are these businessmen making a big mistake? Or should you follow their method in creating landing pages for their ads?
Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one.
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May
17
A Quick 5 Point Checklist
When doing PPC advertising the landing page plays a significant role in your success. A bad landing page will “kill” even the most targeted visitor and he will leave your website. With more PPC ad networks putting a lot of emphasis on “Quality Score” and related pieces it becomes even more critical to have a great converting landing page. Here is a quick checklist that will help you to evaluate your landing pages and to make better ones if needed.
1) Call to Action
Are you telling your visitors what to do or do you let them decide what they should do (most likely leave your website using the wrong exit)? A clear call to action is necessary (!) in making a good landing page. The visitor needs to recognize immediately what the (landing) page is trying to sell him/her.. Use very clear readable text (extremely easy to understand). Use large generic fonts and eventually spice them up with unique graphics and icons. Be careful not do over-do it, because you do not want your sales pitch to be lost in the middle of a freakin’ “image war”. 
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May
16
If you have ever tried to make good landing pages, know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s magazines are a great place to look for what good copy writers write for good landing pages. Some women’s magazines have the very best writers on staff so it’s a great place to look for ideas when you go to write headlines. A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.
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May
15
Lead Generation is essential to a profitable long term business. If you plan on having continued success with your business then it is a no brainier! Read on for some of my favorite lead generation strategies.
Build a Landing Page
Using a landing page is the number one outlet for generating quality leads. You need a landing page to generate leads!
Your landing page should consist of a few things. Most importantly a form that will capture the visitors contact information so you can follow up with them. Next, you should have some kind of headline that leads in to some ad copy that outlines the benefits of what your offering.
Your headline needs to grab your visitors attention and keep them reading. Your ad copy should tease the reader enough to get them to fill out their information to continue. It’s always a good idea to have your landing page redirect to a relevant offer after they fill out their information.
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May
14
Search Engine Optimization or (SEO) doesn’t rank entire pages but elements of them. Each page is a team working together to produce an overall effect. While each page can produce high rankings and spread to each other is one of the best strategies another is to use a landing page strategy. In this case you can use various techniques to bring traffic to one particular page, usually the home page, and from there direct that pages high ranking to your website’s other pages. When a page points to another page is does not diminish its page ranking. It may not be able to give as high a boost if it points to too many pages but this can be compensated for by a good navigation structure.
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Read More»Feb
04
A website designer may have little to do with the actual content of a website, but there are reasons for a web designer to have clear understanding of search engine optimization. Although SEO is most often associated with text and the use of keywords, it also involves linking, tagging, navigation and loading of website pages. If web visitors leave a badly designed web page because they do not instantly find what they are seeking, this has an adverse affect on SEO. When visitors return to search results a few seconds after clicking on a link, this is an indication to the search engine that there was little value in the content. Consequently, the website may get a lower ranking in search engine results.
These are the main reasons why a web designer should understand SEO:
1. Linking
It is important that each page of a website is designed so visitors can find internal links and navigate around the website without experiencing any difficulty or frustration.
Although a web designer is not concerned with external linking, it is well to remember that each page of content on a website can be linked back from other websites, online directories, blogs, social networks and bookmarking communities. Some of these links will help to increase the SEO and search engine page ranking of the website.
Social network updates and bookmarks also get indexed by search engines, and some bookmark networks provide “do-follow” links. A web designer should ensure that share buttons are clearly visible on each page, either near the top or immediately following text, video or image. This makes it easy for visitors to share content with followers in different networks. A social network user only needs to click an icon button or follow a “share this” link to recommend the web page, and have it show up in their status feed. A link back to the content will automatically be generated to appear in a social media update, or as a social bookmark.
2. Loading
Another important element in web design is speed of page loading. A web page with too many graphics, widgets, banners and boxes can take a long time to load, and will annoy many visitors who do not have broadband Internet connection. It can also have an adverse affect on SEO; Google recently revealed that speed of page loading is part of the algorithm for page ranking.
3. Keywords
Producing SEO keyword content is largely of concern to content writers and publishers, but a web designer should understand the importance of incorporating keywords into page links, image titles, video tags, page description, heading and tagging. Whenever new content is uploaded onto a website, it should be designed to allow keywords to be identified with that page, and to show up in page links on other parts of the website.
A website with could have, for example, new content added to provide tips on web design, and another new page for information on website promotion. Prominent links should instantly appear on the homepage for Web Design and Website Promotion. Use of keywords in the page URL will also help search engines to identify important keywords. Each new page URL could look something like this: mywebsite.com/webdesign/ or mywebsite.com/website-promotio n.
A web designer ought to be aware of the way Internet users search for information, and consider exactly what they will find when they visit the website. Web design is not about using sophisticated coding and hosting some impressive interactive features, it is more important to ensure that visitors find what they want quickly, and that people can easily navigate their way around the website. SEO plays a part in all of this, and a good web designer will always consider SEO to be an important element in website design.
[color_box title="ABOUT THE AUTHOR" variation="glossy_blue"]
Ruth Belena
I am Channel Manager for Business of Writing and Writing Process. Do contact me if I can be of help, or if you want know more about topics in these channels.
I have previously worked in print publishing and in book marketing. A few years ago I became a part time mature student, and graduated with a Bachelor of Arts degree.
I like to write about business topics and Internet issues. I’m also enthusiastic about nature and wildlife, history and culture, art and literature.
I was born in the north of England and I now live on the south coast.
Follow me at Twitter
Paid 2 Write (my blog)
Home 4 Business (my website)[/color_box]
Tags: SEO, Web Design, Website Design
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Nov
30
Website Design To Bring Better Visibility To Online Business
HTML / Joomla / Search Engine Marketing / Search Engine Optimization / SEO / Web Pages / Web Pages & Web Graphics / Wordpress Posted by Tony Mack
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Engaging Website Design To Bring Better Visibility To Online Business
The greatest challenge in website design is tuning the right chord at right time with the right target audience. In this era of high-end technology, having a website with an engaging look and design not only reveals the identity of a company but also serves as an effective way of building big profitable business relationships. There are plenty of website design companies in Augusta who build their services and promote their website design, but fail to provide that much needed level of professionalism, needed to prove the effectiveness of the website. Whichever, brilliant website design in Augusta you incorporate, if it is not optimized for search engines and lacks proper web marketing strategy, there remains always a chance of your site not being able to serve the necessary purpose. So, be it the launch of new product or service or conveying business ideas, One Source Graphics can serve your purpose the best way with right type of website design solutions.
Know What Are The Keys To Quality Website Design
Having an aesthetically designed website is just not enough. With digital marketing getting immensely competitive, it seems important to make sure that your website is well designed and ranks high in search engine. Let’s take you through some of the important things, necessary to build a quality website design.
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Consistent design
Having an appropiate design all throughout the pages help users in knowing where exactly they have come over and where they need to go to find their requirements. The feel and design of the site must remain consistent throughout as that helps in creating a sense of ease for user, enabling them to stay on the site for longer period. Remember , it is through consistent web site design only, the whole message of the site gets conveyed in right manner.
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Visual Appeal
It would be wise to create a website, which your target audience will find pretty appealing. A designer must take good care of the factors like font styles, high resolution graphics, right color contrasts, layout and more to create an everlasting impression.
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Easy Navigation
One of the vital aspects of successful website design is easy navigation. Find out how easily navigable the site is for both search engine spiders and visitors. The more clear and logical the structure of the website is, the greater is the chance of retaining the navigational aspects of website design. Remember, without a simple and user-friendly navigation, browsing through the website becomes a real challenge for the prospective visitors.
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High quality Content
In the web world, the power of words is simply unsurpassed. No matter, how aesthetically beautiful the website is, it tends to loose its sheen if the content seems badly written and incorporated. At One Source Graphics, we take good care of such things and thus enhance the aesthetic appeal of site.
So, make your online business speak with engaging website design!
Nov
25
Essential SEO - Search Engine Optimization - Advice for New Webmasters
Sales & Marketing / Search Engine Marketing / Search Engine Optimization / SEO / Websites, IT & Software Posted by Tony Mack
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The world of SEO can be confusing. This article contains some useful search engine optimization advice to help you get your website better rankings in the search engine results.
The right keywords are essential to your success. Make sure you select keywords that are unique and also at the same time beneficial to your business. You do not want to pick generic keywords and meta tags because this will not help you. You must put time and effort into your keywords and meta tags to see your page pop up in the results. Think long and hard about certain keywords, and once you have attained this position, you can use those keywords in many different ways.
Article marketing is a very effective tactic. You can use multiple sites with articles talking about your products and services, all of them linking to one another. This is a way to broaden your horizons and attain a customer base from many different directions. They call the internet the web for a reason. Web different sites together and your presence then becomes stronger online.
While you may want to do much of the work yourself, hiring a SEO consultant still may be an option. You have to have a business plan set in motion, so you need to have a search engine optimization plan set in motion. This has a lot to do with your business being successful online. So, weigh the pros and cons of hiring and SEO consultant and see which direction you need to go.
Seek the advice of others. Visit popular SEO forums and get practical advice from other web masters. This will help you know what to do, and you will learn different tricks of the trade that could go a long way in helping your business become successful online.
By carrying out some of the advice contained in the tips above, you could increase your website’s ranking and hopefully start to get more free organic visitors.
Oct
08
Web Design "Super Special” Only $495!
Sales & Marketing / Web Pages & Web Graphics / Websites, IT & Software Posted by Tony Mack
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2 comments
We do what everyone says they’ll do—for 50% less!
It’s a tough, competitive business world out there, and you need every advantage you can get.
Everyone says the Internet is an important place for business to be, and, with 6.4 MILLION local users accessing the Internet in the last year, they’re probably right.
However, the Internet can be a confusing and intimidating place—new jargon, new technology, new markets. It can be very costly to make the wrong decision.
To help you establish a quality Internet site, while maintaining your budget, One Source Graphics, Inc. has put together an unbeatable deal—a deal backed by our own 100% money-back guarantee.
You will receive a beautifully crafted four-page web site designed by experts. The site will include an email form, links to other sites, and 12 great designs to choose from! The site will act as your 24-hour business directory, telling the world about your services, how to contact you, and why they should.
For just $495, you will finally have a professional site that will help build your business.
Don’t get left behind!
100% money back guarantee
Here’s our 100% money back guarantee. It’s very easy.
If, for any reason (or no reason at all!), you are not completely happy with the quality of the site, we’ll refund your money! No questions asked.
No ifs, no buts, no hassle. That’s a real guarantee—the way it should be.
The complete, easy package includes:
- A four-page web site from one of America’s top designers.
- An email form, allowing customers to contact you at the click of a button.
- Photos on all pages.
- Our 100% money-back guarantee!
It sounds great. But ….
Just who are you dealing with?
Well, we’re glad you asked. We are proud of our involvement in the CSRA’s IT industry, and we are also very pleased to be presenting this limited opportunity to you.
One Source Graphics, Inc. is established in Augusta as one of America’s premier web design and marketing firms. With a team committed to providing great service, we know how to give great value on the Internet. Our chief designer, Tony Mack, is a computer wizard who has been recognized as one of this nation’s leading designers.
With a client list that reads like a “who’s who” of business: Rolex, Olympus, Converse, and Colgate, just to name a few, we can promise you that you’ll be dealing with a top-quality business.
But don’t just take our word for it. Check for yourself.
“Tony is a hard worker and wants his clients to be 100% satisfied. I don’t think he had worked with many writers before I came along, and being a woman, I was apt to change my mind quite a bit. He rolled with the punches on that, and was particularly patient with me when I couldn’t decide what I wanted on my home page. This was my first website, but I am pleased with it, and have had good feedback from friends. Tony’s fee is reasonable, and he will work with you as long as it takes to complete the project to your complete satisfaction.”
Sherri Jones Rivers
“I researched several web site designers who offered affordable web design prices. However, a client of mine referred me to Tony Mack when I was searching for someone who could create a creative web design for my business. Since my business had a Yellow page ad, I decided to utilize Tony’s professional website design services to build my business website. I found Tony Mack to be a very courteous and friendly person who knows what he is doing. I felt as though Tony understood what my business needs were and was very insightful. I recommend One Source Graphics for any business that wants a professional online presence.”
Pak, Classic Frames by Pak
“I have to really believe in a product or service in order to provide a testimony. I wholeheartedly recommend Tony Mack. Tony created a beautiful quality website for my gift basket business. He was very patience with me. He is diligent and pays very close attention to details. He provides guidance and recommendations that he feels will be best suited for your web presence based on the type of business you have. If you want a quality website and great service, Tony Mack is the Man!”
Michelle L. Matthews, Labella Baskets
“I hired Tony Mack to create and design a website for my law practice in New Jersey. I provided Tony with only a brief description of what I was looking for in a website and was amazed with the final product. Tony designed the exact vision I had for what I wanted my website to convey. Also, Tony stayed well within my budget and never deviated from the price he gave me (unlike other web design companies I had dealt with in the past). I’m not the type of person that brags, but I definitely feel I have one of the best attorney websites around. I plan on hiring One Source Graphics for all my future website marketing and design needs..”
John Appello, Esq., The Appello Law Firm
“One Source Graphics did a great job in putting our website together to meet the new marketing emphasis for our business, Countersync. While we had an idea of the direction we wanted to go, Tony led us down the right paths to reach our customers demographics in the best way possible. There were times when he had to be patient with us, and allow us time to reach our decisions, but he pushed us just enough to achieve the final product. Within the first week, we had our first internet quote, which soon turned into our first internet order. True success within a week. I would definitely recommend Tony Mack and One Source Graphics for your website creation.”
Bill Phillips, Countersync
So, why the great deal?
Good question. A designer will charge anywhere between $150–250 per web page. An online form is usually another $100. So that’s around $1,000 value for just $495.
The answer is simple. To keep up with demand for our web design services, we have to employ more and more whiz-kids. So that’s what we’re doing. They’ll be learning as Tony Mack develops your site—learning about image editing, download times, browser compatibility—all from an expert as they work on your site.
You get the benefit of our top designer at a rock-bottom price. However, because teaching by example takes a little longer, this is a limited offer. We can accept only the first 25 sites that are booked with us. Any more, and we just couldn’t devote the time necessary to give you a great product.
Call today to get in now for this very special offer. Pick up the phone, call 800-974-5580, and mention this “Super Special.” We’ll take it from there. 100% guaranteed.
Yours sincerely,
Tony Mack
Creative Director
PS: Have one of the nation’s top designers working on the four-page web site that will be your
24-hour business worker. Completely risk-free. Act now – we can only accept 25 sites!
Call 800-974-5580 now.
Jul
30
Pay as you go or monthly plans. Personal, friendly service, 10 years experience.
One Source Graphics is the professional’s choice for one-stop, cost effective web site maintenance. We take care of the details so you and your staff can get back to doing what you do best-running your business!
We’ve been doing website maintenance for over ten years. Call us for a free consultation. We also do copywriting and copyediting informed by standards for online presentation and usability.
Call us today at 800-974-5580 or email us to get started!
Choose the Web Site maintenance Plan that is right for you:
Read More»Sep
05
How to Create a Hover Effect Using CSS
CSS / Design & Media / HTML / Web Pages & Web Graphics / Websites, IT & Software Posted by Tony Mack
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0 comments
Hover effects, rollovers, super-fancy link styles — regardless of what you call them — are a great way to get extra bang for your buck when putting together a website.
Today we’ll be learning how to add a unique and creative feature to your website’s links using CSS. Using CSS Pseudo Classes, we can alter every aspect of a link when a visitor “hovers” over it, or puts their cursor over the link.
Change a Hovered link’s background color with CSS:
a.link1:link { color:black; background-color:white; }
a.link1:visited { color:black; background-color:white; }
a.link1:hover { color:white; background-color:black; }
a.link1:active { color:black; background-color:white; }
In the above example, the link class is set to “link1.” Text with this class will appear as solid black text. Once the link is hovered, it will appear as white text with a black background like so: my super awesome class link1.
Using CSS to change the background of hovered links can have a striking effect. Try setting the background-color to “yellow” for a CSS highlighter effect, or using two different background colors like so: my super awesome class link2
You can create CSS hover effects using just about any combination of CSS styles you can imagine. Pure text effects can take advantage of “text-decoration” effects such as strikethrough and underline; or change the font color, font-family, or font-style.
More advanced CSS hover effects can also be used to simulate buttons without having to create image rollovers or using any javascript.
Other CSS Hover effects to try:
a.link3:link { text-decoration: line-through; }
a.link3:visited { text-decoration: line-through; }
a.link3:hover { text-decoration: none; }
a.link4:link { font-family:Georgia; font-weight:bold;}
a.link4:visited { font-family:Georgia; font-weight:bold;}
a.link4:hover { font-family:Georgia; font-style:italic;}
a.link5:link { padding: 2px; border: 1px solid #2F818D; }
a.link5:visited { padding: 2px; border: 1px solid #2F818D; }
a.link5:hover { padding: 2px; border: 1px solid #efefef; background-color:#2F818D; }
And here is how each link class will look with the hover effect in place:
The “a.link3? class will output the text with a strickthrough effect when a user hovers over it. The “a.link4? class will change the font face entirely to Georgia (or any other web font you specify).
And finally, “a.link5? is a more advanced CSS hover effect that combines borders and background-colors to simulate a simple button.
One thing to keep in mind when creating a CSS hover effect for your links is that unless your new link class specifically overwrites the styles of your global link class you may have some unexpected effects.
You will notice that each of the above sample links has an underline when you hover over the text even though an underline is not specified in the link class a:hover style. This is because the global link style of TutorialBlog.org has an underline applied to the psuedo class a:hover.
In order to remove global styles from your new link class simply over ride the original CSS. For instance adding “text-decoration:none;” to the CSS will remove the underline from any of the above hover effects like so:
a.link6:link { font-family:Georgia; font-weight:bold;}
a.link6:visited { font-family:Georgia; font-weight:bold;}
a.link6:hover { font-family:Georgia; font-style:italic; text-decoration:none;}
my super awesome class link6
Any of these CSS hover effects can be applied globally to all of your links sitewide by using the standard a:link, a:hover, etc. instead of creating a specific link class. These styles can attract a lot of attention to your links or add some extra style just where it’s needed. Be creative!
Now, that you know how to use CSS to create hover effects, next time we’ll talk about styling your “unordered list” elements (ul and li) to create drop-dead gorgeous navigation without a lick of javascript.
Source:How to Create a Hover Effect Using CSS
