Feb
04
A website designer may have little to do with the actual content of a website, but there are reasons for a web designer to have clear understanding of search engine optimization. Although SEO is most often associated with text and the use of keywords, it also involves linking, tagging, navigation and loading of website pages. If web visitors leave a badly designed web page because they do not instantly find what they are seeking, this has an adverse affect on SEO. When visitors return to search results a few seconds after clicking on a link, this is an indication to the search engine that there was little value in the content. Consequently, the website may get a lower ranking in search engine results.
These are the main reasons why a web designer should understand SEO:
1. Linking
It is important that each page of a website is designed so visitors can find internal links and navigate around the website without experiencing any difficulty or frustration.
Although a web designer is not concerned with external linking, it is well to remember that each page of content on a website can be linked back from other websites, online directories, blogs, social networks and bookmarking communities. Some of these links will help to increase the SEO and search engine page ranking of the website.
Social network updates and bookmarks also get indexed by search engines, and some bookmark networks provide “do-follow” links. A web designer should ensure that share buttons are clearly visible on each page, either near the top or immediately following text, video or image. This makes it easy for visitors to share content with followers in different networks. A social network user only needs to click an icon button or follow a “share this” link to recommend the web page, and have it show up in their status feed. A link back to the content will automatically be generated to appear in a social media update, or as a social bookmark.
2. Loading
Another important element in web design is speed of page loading. A web page with too many graphics, widgets, banners and boxes can take a long time to load, and will annoy many visitors who do not have broadband Internet connection. It can also have an adverse affect on SEO; Google recently revealed that speed of page loading is part of the algorithm for page ranking.
3. Keywords
Producing SEO keyword content is largely of concern to content writers and publishers, but a web designer should understand the importance of incorporating keywords into page links, image titles, video tags, page description, heading and tagging. Whenever new content is uploaded onto a website, it should be designed to allow keywords to be identified with that page, and to show up in page links on other parts of the website.
A website with could have, for example, new content added to provide tips on web design, and another new page for information on website promotion. Prominent links should instantly appear on the homepage for Web Design and Website Promotion. Use of keywords in the page URL will also help search engines to identify important keywords. Each new page URL could look something like this: mywebsite.com/webdesign/ or mywebsite.com/website-promotio n.
A web designer ought to be aware of the way Internet users search for information, and consider exactly what they will find when they visit the website. Web design is not about using sophisticated coding and hosting some impressive interactive features, it is more important to ensure that visitors find what they want quickly, and that people can easily navigate their way around the website. SEO plays a part in all of this, and a good web designer will always consider SEO to be an important element in website design.
[color_box title="ABOUT THE AUTHOR" variation="glossy_blue"]
Ruth Belena
I am Channel Manager for Business of Writing and Writing Process. Do contact me if I can be of help, or if you want know more about topics in these channels.
I have previously worked in print publishing and in book marketing. A few years ago I became a part time mature student, and graduated with a Bachelor of Arts degree.
I like to write about business topics and Internet issues. I’m also enthusiastic about nature and wildlife, history and culture, art and literature.
I was born in the north of England and I now live on the south coast.
Follow me at Twitter
Paid 2 Write (my blog)
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Tags: SEO, Web Design, Website Design
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Nov
30
Website Design To Bring Better Visibility To Online Business
HTML / Joomla / Search Engine Marketing / Search Engine Optimization / SEO / Web Pages / Web Pages & Web Graphics / Wordpress Posted by Tony Mack
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Engaging Website Design To Bring Better Visibility To Online Business
The greatest challenge in website design is tuning the right chord at right time with the right target audience. In this era of high-end technology, having a website with an engaging look and design not only reveals the identity of a company but also serves as an effective way of building big profitable business relationships. There are plenty of website design companies in Augusta who build their services and promote their website design, but fail to provide that much needed level of professionalism, needed to prove the effectiveness of the website. Whichever, brilliant website design in Augusta you incorporate, if it is not optimized for search engines and lacks proper web marketing strategy, there remains always a chance of your site not being able to serve the necessary purpose. So, be it the launch of new product or service or conveying business ideas, One Source Graphics can serve your purpose the best way with right type of website design solutions.
Know What Are The Keys To Quality Website Design
Having an aesthetically designed website is just not enough. With digital marketing getting immensely competitive, it seems important to make sure that your website is well designed and ranks high in search engine. Let’s take you through some of the important things, necessary to build a quality website design.
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Consistent design
Having an appropiate design all throughout the pages help users in knowing where exactly they have come over and where they need to go to find their requirements. The feel and design of the site must remain consistent throughout as that helps in creating a sense of ease for user, enabling them to stay on the site for longer period. Remember , it is through consistent web site design only, the whole message of the site gets conveyed in right manner.
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Visual Appeal
It would be wise to create a website, which your target audience will find pretty appealing. A designer must take good care of the factors like font styles, high resolution graphics, right color contrasts, layout and more to create an everlasting impression.
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Easy Navigation
One of the vital aspects of successful website design is easy navigation. Find out how easily navigable the site is for both search engine spiders and visitors. The more clear and logical the structure of the website is, the greater is the chance of retaining the navigational aspects of website design. Remember, without a simple and user-friendly navigation, browsing through the website becomes a real challenge for the prospective visitors.
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High quality Content
In the web world, the power of words is simply unsurpassed. No matter, how aesthetically beautiful the website is, it tends to loose its sheen if the content seems badly written and incorporated. At One Source Graphics, we take good care of such things and thus enhance the aesthetic appeal of site.
So, make your online business speak with engaging website design!
Nov
25
Essential SEO - Search Engine Optimization - Advice for New Webmasters
Sales & Marketing / Search Engine Marketing / Search Engine Optimization / SEO / Websites, IT & Software Posted by Tony Mack
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The world of SEO can be confusing. This article contains some useful search engine optimization advice to help you get your website better rankings in the search engine results.
The right keywords are essential to your success. Make sure you select keywords that are unique and also at the same time beneficial to your business. You do not want to pick generic keywords and meta tags because this will not help you. You must put time and effort into your keywords and meta tags to see your page pop up in the results. Think long and hard about certain keywords, and once you have attained this position, you can use those keywords in many different ways.
Article marketing is a very effective tactic. You can use multiple sites with articles talking about your products and services, all of them linking to one another. This is a way to broaden your horizons and attain a customer base from many different directions. They call the internet the web for a reason. Web different sites together and your presence then becomes stronger online.
While you may want to do much of the work yourself, hiring a SEO consultant still may be an option. You have to have a business plan set in motion, so you need to have a search engine optimization plan set in motion. This has a lot to do with your business being successful online. So, weigh the pros and cons of hiring and SEO consultant and see which direction you need to go.
Seek the advice of others. Visit popular SEO forums and get practical advice from other web masters. This will help you know what to do, and you will learn different tricks of the trade that could go a long way in helping your business become successful online.
By carrying out some of the advice contained in the tips above, you could increase your website’s ranking and hopefully start to get more free organic visitors.
