Jan
30
A Guide to Preparing a Poster
A poster must:
• meet physical requirements determined by the session organizers,
• present your IDEA about the topic and show why it is interesting and important
Designing a poster is a challenge because space is limited. It must be lean and clean, standing alone if you are not present, and gain attention as audiences come and go.
1. General Information about Poster Sessions
Poster sessions are held as part of professional conferences, trade shows, job fairs, and university courses or end-of-semester campus shows. Posters of a predetermined size are displayed in a large area, and the audience moves about as it chooses; presenters stand near their posters and explain them briefly or answer questions. Poster sessions enable people to seek information about new work with convenience and freedom in a short period of time, a kind of cafeteria of information. Today’s software programs enable novices to prepare exciting, informative posters. Students as well as professionals can participate in poster sessions. The “Resources” link at the Cain Project web site can help you find specific answers to your questions–such as, “How do I print my poster?”– or help you learn about the challenges in designing a poster.
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03
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.
What is fragmentation exactly? It’s the increase in the number of available methods for getting your message to your audience.
One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media.
In fact, if you do a Google search for advertising, you may feel overwhelmed by all the options available to you now — if you just look at the options for your Website you’ll find popups, popovers, audio messages, flash video, RSS, even animated “sales people” that can be programmed to appear right on your Website and interact with your customers. And that’s just the tip of the iceberg!
So is traditional advertising — which includes billboards, radio, television, newspaper and magazine — dead?
Not by a long shot. According to one top advertising mogul, traditional advertising methods are still around because they still work.
The trick is to figure out who your target market is, what they want, and how they look for that information.
Mark Twain said, “Many a small thing has been made large by the right kind of advertising.”
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Read More»Apr
23
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The one commodity every marketer wishes they had more of is time. Send-O-Matic aims to help you capture more of it with our innovative, new, behind the scenes submission system. Now, you can place your ad in our submitter and we’ll run it for you 5 times over the next 24 hours. All you need to do to change the ad is return the next day and resubmit. Then we will begin the process of automatic submission all over again! Everyone is going to want to add this submitter to their marketing arsenal. Get your membership today!
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