A major survey on corporate trust just came out, and the news isn’t good. Of people surveyed in 20 countries, 62% say they trust corporations less now than they did a year ago (2009 Edelman Trust Barometer). People do business with people they like and trust, so how can you inspire trust during the current […]
A Guide to Preparing a Poster A poster must: â€¢ meet physical requirements determined by the session organizers, â€¢ present your IDEA about the topic and show why it is interesting and important Designing a poster is a challenge because space is limited. It must be lean and clean, standing alone if you are not […]
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For example, many an agency bemoans the fact that their clients went elsewhere to have a website built or to have a speech written, simply because the client didnâ€™t know the agency did that sort of thing. Are you sharing case studies with “here’s what we learned” tips that your other clients can use?
Sooner or later, at some point in the business development cycle, every business owner asks themselves the following question: How can I attract more customers who will spend more money and bring me more profits? A perfectly reasonable question unless you are in business only to give away your product or service. Most business owners […]
Finding new customers can be difficult, and costly. But once you have a satisfied customer, one of the techniques to keep in touch with them is through post card marketing.
Using direct mail postcard marketing, you keep in contact with your customers, to let them know that you appreciate them. You will stand out of the crowd, because this technique is not used by many marketers. This can result in repeat sales, for a long time to come.