Feb
04
A website designer may have little to do with the actual content of a website, but there are reasons for a web designer to have clear understanding of search engine optimization. Although SEO is most often associated with text and the use of keywords, it also involves linking, tagging, navigation and loading of website pages. If web visitors leave a badly designed web page because they do not instantly find what they are seeking, this has an adverse affect on SEO. When visitors return to search results a few seconds after clicking on a link, this is an indication to the search engine that there was little value in the content. Consequently, the website may get a lower ranking in search engine results.
These are the main reasons why a web designer should understand SEO:
1. Linking
It is important that each page of a website is designed so visitors can find internal links and navigate around the website without experiencing any difficulty or frustration.
Although a web designer is not concerned with external linking, it is well to remember that each page of content on a website can be linked back from other websites, online directories, blogs, social networks and bookmarking communities. Some of these links will help to increase the SEO and search engine page ranking of the website.
Social network updates and bookmarks also get indexed by search engines, and some bookmark networks provide “do-follow” links. A web designer should ensure that share buttons are clearly visible on each page, either near the top or immediately following text, video or image. This makes it easy for visitors to share content with followers in different networks. A social network user only needs to click an icon button or follow a “share this” link to recommend the web page, and have it show up in their status feed. A link back to the content will automatically be generated to appear in a social media update, or as a social bookmark.
2. Loading
Another important element in web design is speed of page loading. A web page with too many graphics, widgets, banners and boxes can take a long time to load, and will annoy many visitors who do not have broadband Internet connection. It can also have an adverse affect on SEO; Google recently revealed that speed of page loading is part of the algorithm for page ranking.
3. Keywords
Producing SEO keyword content is largely of concern to content writers and publishers, but a web designer should understand the importance of incorporating keywords into page links, image titles, video tags, page description, heading and tagging. Whenever new content is uploaded onto a website, it should be designed to allow keywords to be identified with that page, and to show up in page links on other parts of the website.
A website with could have, for example, new content added to provide tips on web design, and another new page for information on website promotion. Prominent links should instantly appear on the homepage for Web Design and Website Promotion. Use of keywords in the page URL will also help search engines to identify important keywords. Each new page URL could look something like this: mywebsite.com/webdesign/ or mywebsite.com/website-promotio n.
A web designer ought to be aware of the way Internet users search for information, and consider exactly what they will find when they visit the website. Web design is not about using sophisticated coding and hosting some impressive interactive features, it is more important to ensure that visitors find what they want quickly, and that people can easily navigate their way around the website. SEO plays a part in all of this, and a good web designer will always consider SEO to be an important element in website design.
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Ruth Belena
I am Channel Manager for Business of Writing and Writing Process. Do contact me if I can be of help, or if you want know more about topics in these channels.
I have previously worked in print publishing and in book marketing. A few years ago I became a part time mature student, and graduated with a Bachelor of Arts degree.
I like to write about business topics and Internet issues. I’m also enthusiastic about nature and wildlife, history and culture, art and literature.
I was born in the north of England and I now live on the south coast.
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Tags: SEO, Web Design, Website Design
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Feb
04
Byfield, MA (PRWEB) July 29, 2010
Establishing a strong internet presence has become an essential marketing tool for businesses. Creating a website for any business, no matter how big or how small not only immediately establishes credibility but also provides access for customers to readily assess information about the business.
Even antidotal evidence supports the fact that a business website exponentially increased the visibility and revenue growth of a stay-at-home mom’s craft business when compared to a similar work-at-home-mom’s small jewelry craft business.
Building a Business Website Establishes an Internet Presence
Marketing research confirms that it isn’t necessarily the size of a business website, but the informational content that reassures the legitimacy of the business for customers.
Internet Entrepreneur and owner of Web-Site-Building-Tips.com Sue Dolan observes, “The public has developed an expectation that when they search online for a business, product or service they expect to find results quickly. It a business does not have an online presence then they are literally turning away countless potential customers.”
Sue Dolan explains, “A website for any business can be as simple as an online version of a brochure to highlight the scope of a business, provide contact information, and showcase products and/or services.”
Without question, too many small and independent business owners become stuck with the mechanics of how to go about establishing a website or they simply do not have the time to devote to learning how to build a website themselves. With a plethora of website design services to choose from, the confusion of business owners actually increases. It is important to select a website building service that has a proven track record for both designing a website that professionally showcases the company as well as serves as a vehicle to advertise business online.
Based upon years of research, Dolan agrees with web design professionals that identifying a reliable web host and design web site service is critically important when contracting with a service to begin building a business website. Too many businesses needlessly throw away thousands and thousands of dollars on a website design that doesn’t include any of the features or web hosting support they will need as their business grows.
Dolan recommends, “My experience with the website design and hosting service I use for my own websites as well as to help a local childrens charity with their goal of building a business website is an excellent choice. Not only are the fees for the website more than affordable but the same company includes a hosting plan with a wealth of features and support services.”
The bottom line for building a business website clearly demonstrates that establishing an internet presence is not only the best internet marketing tool available for businesses nowadays but vital to establishing professional credibility and promote growth while also providing the most advantageous opportunities to advertise business online as we continue the evolution into the virtual age.
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SUE COOPER-DOLAN
Formerly a self-confessed technological “e”diot, Sue offers the instruction and guidance to help others create their own successful online ebusiness.
Open a World of Opportunity, Build an eBusiness
Learn how to create your own website ebusiness. Web-Site-Building-Tips shows you how.
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Ready to get a website for your business? Haven’t looked at your own site in a while because you just don’t like it? We can help! Call One Source Graphics today at (800) 974-5580 and speak with one of our Design Consultants. Or just fill out our Web Design Request For Proposal Form and one of our Design Consultants will contact you.
Feb
03
By: Nicholas LaPolla
“Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So – by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people – and the search engines will come.
When creating a new website or redesigning an existing site, there are four critical rules which should be followed to make the site effective, functional, loved by search engines – and successful.
1. Easy to Read
When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don’t read every word of a page – in fact, they only scan pages to find what they want.
Break up Your Content
Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea – this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.
Color and Fonts
To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.
Things to avoid with content color:
- Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.
- Avoid using an image behind your text.
- Avoid using bright text colors on bright backgrounds.
Fonts Matter
One simple statement covers the font issue:
Simple fonts are the best; the more fancy the font, the harder it is to read.
Since many browsers only have the standard font set, use standard fonts. In reality, there is no “standard”, but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.
Standard Compliant Browser for Development
When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft.com has a free installer that will install multiple versions of IE. It works great!
Keywords in Content
Of course, when writing content, not only should it be formatted to be readable, but it must also be consumable by not only people, but by search engines. One way to make the subject of the content known to search engines is to use the keywords that people use to search for your site in your content. Be sure to use keywords in your header tags, your first paragraph and throughout your text. The keyword density should be between 4% and 7% – but any more than that could 1) be hard to read and still make sense and 2) be considered spam by search engines and banned. Keywords should also be used in your TITLE tags and your Meta description.
2. Simplify Navigation
The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.
Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.
Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:
- The wrong way: “For search engine optimization techniques, click here.”
- The right way: “Good techniques for search engine optimization are important to use.”
Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they “read” links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a “click here” until it reaches the linked page.
This is Cross Linking – use it as much as possible when it makes sense to do so when writing your content.
3. Consistent Design
At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That’s all there is to say about that.
4. Lower Page Weight is Better
Page weight is the total size of a page on your site in bytes – code, text and images. Your site’s page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.
What is Means to be Light
- No large images.
- Fewer images are better.
- Optimize images for the web at no more than 72 dpi
- Use as small an image dimension as possible for the given design.
- Use a table td bgcolor attribute or a background-color style attribute for solid color backgrounds.
- Make gradients horizontal or vertical (not diagonal) so that you can use a small image “strip” and repeat it.
How “Heavy” Should a Web Page be?
Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.
Try putting pages on your web host server as you build your site so you can test it as you go. For pages online, you can test the page weight at www.quasarcr.com/pageweight/ to be sure you are on track.
Ways to make pages lighter:
- Use linked style sheets
- Use DIVs instead of TABLEs where possible
- Use simple repeating backgrounds for effect
Summary
Visitors to your website should be able to find what they are looking for within about three clicks. Search engines should be able to navigate easily through your site. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. When people can find information, they are more likely to refer your site or link to it – which is exactly what you want to encourage. You will be on the way to building a readable and hopefully successful website that is loved by search engines if you follow these principals.
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Author Bio
Nicholas LaPolla has been a web applications developer for 11 years. He created AcmeWebResources.com to help others build or improve, market, and monitize their websites with a focus on web design, website seo / internet marketing, and working to make money online.
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Feb
02
Custom Software Development Hiring Critical Success Factors
Software Design And Development – To Proceed Or Not to Proceed
Sometime in the life of a successful company you may arrive at the crossroads of continuing forward with the manual processes you have perfected, or hiring a custom software design and development company to write an application to automate these processes. The decision isn’t easy. You can see the clear benefits, but the costs can be significant or downright harrowing.
There are many potential benefits and cost savings to taking the leap, but your decision must consider all factors in order to avoid a project failure that can break the bank. Failure is usually not an option. A good roadmap to success is invaluable in making the right decision.
This post discusses many important factors in hiring a software development company to ultimately increase the chances of success and reduce your risk.
First Research Off-the-Shelf Applications
You should first consider that someone else has possibly already written this application. Research off-the-shelf (OTS) applications before undergoing the effort and cost of a custom software application.
Going the Custom Software Development Route
If you have tried OTS applications and they don’t fill your needs then you need to prepare for future discussions with software development companies.
Gather Requirements
Before you begin discussions with software development and database design companies you need to gather your requirements. This can be anything from a short but specific punch list of features to a document with all details of software features, reports and algorithms that you require.
There are many books on software design requirements so we won’t go into it in any detail here. It is, however, worth noting that you can’t get quality costs and schedules if you don’t have adequate project details.
Here is a minimal list of items to gather:
Features listed in a simple punch list
User groups and permissions descriptions
Reports – the number of reports needed and ideally examples in hard or electronic copy
Once you have this information you’ll be prepared to talk to software developers.
Non-Disclosure Agreement (NDA)
Before you discuss your proprietary information with anyone you should have them sign a Non-Disclosure Agreement (NDA). This legal agreement assures you that the information you divulge in your discussions with the software companies is proprietary and protected, and if they release it to anyone else then you have legal recourse.
Request for Proposal (RFP)
Once you have a your requirements finalized, prepare an RFP that can be presented to contractors. Create a list of recipients for your Request for Proposal and provide the companies a reasonable timeframe to complete their proposals.
Don’t consider any company that won’t promise required costs and schedules. If you don’t find an acceptable company to design and build your custom software system then review the requirements and RFP, create a new list of developer companies and re-issue the RFP.
Selection Factors
Below is a discussion on the factors that you need to consider when making a hiring decision.
Years of Experience in Software Development – there are a lot of fakes
Who Will Do The Work – make sure key personnel will remain involved throughout the life of the project
What Technologies Do They Propose – use the interviews to learn about the technologies and make an intelligent decision
Designer/Architect vs. a Programmer/Developer – compare apples to apples – architects are different than developers
Risk Management – what is their plan?
References – get at least 3 from similar projects
Cost not always the first priority
Schedule – will they meet your required delivery schedule?
Prioritized Selection Criteria
If you just select the lowest bidder you can be making a huge mistake. You need to weight each of categories below based on your company’s priorities, score each company for each of the categories then select the development company based on their total score. The category list is below with the typical priorities first:
Your opinion of the company’s probability of completing the project on schedule and under budget
References feedback
Their technical expertise in the selected technologies
Their developer and management experience in the selected technologies
Demonstrated management processes like source code control, quality assurance, cost control, offsite backups, etc.
Credit rating and general financial stability
Their past performance on previous projects similar to your project
Quality and organization of their proposal
Cost
schedule
Availability of resources
Overall responsiveness and their general project interest
Results of resume review and interviews
Agreements
Once you have selected a company you start the engagement process. The following items protect your company and it’s assets. We strongly recommend that you hire an attorney in your own city and state that specializes in your particular type of business and one that is familiar with software companies and agreements.
NDA Agreement
As mentioned above, before you provide proprietary information to a software development company you should have them sign an NDA to protect your company’s assets and Intellectual Property (IP).
Non-Compete Agreement
When you engage the company to create your custom software application you should have them sign a Non-Compete agreement. This ensures that they can’t take the information you have provided to them and use it in a competitive environment against them.
Custom Software Development Agreement
This is the contract to do work. This agreement is the most important of all as it lays out the specifics of your relationship with the software development company. It should contain both parties’ expectations like:
Payment rates and terms
Who pays what expenses
Licensing information
Any expected warranty’s
Termination terms
Statement of work. The statement of work should be specific and ideally in terms of milestones so you pay as you see progress. Make sure that the statement of work is detailed enough to ensure you get all features you need for project success. Items omitted from the statement of work can be costly if they are added in later phases of the project
Changes to the Software Features
The cost of software changes goes up as the project progresses. If new features are added during the brainstorming phase then the cost may be negligible. If they are added after the requirements are complete then you may have to spend the time reviewing the requirements again to make sure change doesn’t affect them.
The thought to take away from this is that once you sign a contract you’re committed to exactly what you signed off on. Changes can be costly so make sure your statement of work is complete and accurate.
Engineering Change Order
If you do make changes after the process of specification or construction have begun then use a change order form that allows the requester to detail their request and have managers in both organizations sign off on it.
Once the software development company receives it they will put cost and schedule numbers to it. When both parties sign the document it becomes a legal document and an addendum to the main contract.
Web-Based Application Considerations
There are many considerations over and above those of a desktop system if your software will be deployed on the Internet. The largest of these is security. If the data in the system is mission critical then you must protect it. If the information in the database contains credit card or personally identifiable information then you must take even more precautions.
There are laws that govern efforts of Internet-based web design companies like HIPPA and Sarbanes Oxley. There are also standards put in place by industries like the PCI-DSS standard created by the credit card industry to ensure safe and secure eCommerce transactions. A discussion of these topics is beyond the scope of this paper, but if you are going to have sensitive or critical data and information on the Internet then you should investigate the potential laws and risks of having it online – and your developer should point them out.
Internet Application Security
This is a huge topic that is beyond the scope of this paper. Having said that, below are several factors that have to be in order when you create an online application.
Hosting
Self Hosting
If you host a web application yourself then you must concern yourself with all security issues of maintaining a safe network, application and database. You’ll need to continuously scan the server and network for vulnerabilities and keep all applications on it up to date with their security patches. If you are not prepared and capable of doing this then you should not host the application yourself.
Using a Hosting Company
Hosting companies are many times a very cost-effective way to get your web application online and ensure all security issues are covered.
Server Security
The server that hosts your application must have up-to-date security patches for the operating system, the databases and all applications installed on it. If this is not done regularly then you’ll be vulnerable to all of the miscreants that scan the Internet for weak and vulnerable websites that can be used as zombies to send their own messages of peril.
AntiVirus and AntiSpyware
Solid antivirus and antispyware applications must be run on the servers and their databases kept up to date.
Web Servers and Application Development Tools
The web server is a software application that serves the web pages to the browser. You need to patch the web server and all application development tools on the server.
Database SQL Injection
If the application doesn’t specifically write code that prevents Internet users from injecting database commands into the application that can change or delete data in the database them the system will be vulnerable to this type of attack. Needless to say, this can be disastrous.
Cross-Site Scripting
Cross-Site Scripting (XSS) is a vulnerability where malicious code is injected into web pages which are then used in browser exploits and phishing attacks. This must be considered and thwarted in all web applications as it accounts for (currently) 80% of all website security breaches.
Secure Protocols
Secure protocols ensure that the data entered by you in your browser is encrypted between your computer and the web server that is hosting the application. This stops people from reading important login, financial or private information as it progresses through the Internet.
Technologies
There are many technologies and languages that play into an Internet application. If you want your application to be rendered consistently by web browsers and indexed by the search engines then you have to write the code so that it is error free and compliant with World Wide Web Consortium (W3C) standards, as they are the organization that defines the languages themselves.
HTML, XML and XHTML – we recommend using error-free XHTML 1.0 Strict
Cascading Style Sheets (CSS) – use CSS to control your websites look and feel
Server-side Languages – for database interaction. There are many languages to choose from. The most popular are PHP, ASP.NET.
Content Management System (CMS) – allows you to manage your website content yourself instead of paying a developer.
Marketing
There are multiple ways to market your website.
Search Engine Optimization (SEO)
SEO is the process of structuring your site and it’s contents so that it will be found at the top of the search engine results pages (SERP’s) for your selected keywords.
Internet Marketing
Internet marketing is the process of promoting your website after you have SEO-optimized it.
Pay-Per-Click Marketing – get quick traffic and sales to your website
Professional Branding – present a professional front to the world if you are serious about business
Benefit-Oriented and Persuasive Copywriting – your site visitors are looking to solve their problem, not read about you. Be sure your content focuses on this.
Calls to Action, Conversion Funnels and Landing Pages – guide your visitor to the logical endpoint – a conversion
Code Structure and Integrity – make sure your code is clean and error-free for consistent cross-browser rendering and fast page loads.
Conclusion
If you consider the topics listed in this paper you’ll reduce the risk involved in hiring custom software development companies. If you don’t then you may place your company at a significant risk or incur inordinate costs. It is simply a matter of being prepared. If you start the process of talking to software development companies armed with this knowledge then you’ll be better prepared to ask the right questions.
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Aug
02
Web design for small businesses needs to be appealing to attract clients. With the recession plaguing almost all industries, businesses seek greater web presence to boost their income, which in turn creates stiff competition on the internet.
You have to capture the average visitors attention in under 2 second so your website must be attractive and engaging with strong content. This helps to lower bounce rate (users that leave on one page view) and draw website visitors into the website. Simply Filling out your website with pretty images and flash graphics does not guarantee interest from prospected web users. The content is very important or the web design in general and helps to maintain users interest after the first impression.
There are software packages available to make web designing easier and giving business owners more power. One is Magento , a fresh open-source script that has gained popularity in recent years, best known as an ecommerce platform for growth. Magento provides huge help to fulfill the growing needs of online merchants today. Its primary role is to present a platform that gives full control to online merchants and it is excellent in the search engines helping to promote business and encourage sales. Magento focuses on functionality above anything else. It boasts the popular SEO features and user experience that helps to attract many customers. In return, businesses can achieve fast and stable growth.
Magento has the best features of open source development. It is very flexible in ecommerce solutions and plugins and is widely used in creating online shopping cart and online stores. It has Magento CMS which is customisable flexible and based on the zend development framework. Furthermore, it gives businesses multiple functionality options for Magento driven online stores.
Do you need a website for your business? Take a look at our “Summer Web Design Specials”.
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Tags: Website Design
Aug
01
We all are very well aware of the benefits of logos for any brand or company. It helps in establishing any brand in the market and creates a unique identity of its user. Companies globally have been using professional logos to create distinctive image of their business and market identity of their own. A logo might seem to be very small and simple thing, but in reality it requires extensive research, hard work and continuous process to come up with perfect logo design. In other words don’t take logos as just images but they are symbols that represent a company globally. Logos are always designed in customized manner.
Expert logo designers always suggests their clients to get their logo designed in vector graphics as this technology can decrease or increase the size of an image keeping the quality part intact. It makes easier to use same logo on different mediums like small business cards, billboards, websites, magazines, etc. Color selection in logos should be done properly, avoid using too many colors altogether. If you use an array of many colors it creates bad impression especially when you go for corporate or customized logo designing. Maximum of 2-3 colors that complement each other is better option.
For logo designing also there are some basic rules that needs to be followed to produce desired designs. Never put an image of a person who is alive, symbols that have social or cultural sensitivity and don’t be dependent on clipart for its creation. You should remember that ultimate goal of a logo is to form positive brand identity and its awareness among the target customers. Logos are responsible for giving a unique identity to a brand among the competitors. Logos are often associated with any organization by customers. If we notice, it would be clear that all brands that are famous among the masses have a logo that gives identity.
A logo need not be complex in its designing to get recognition. Keep it simple yet attractive that can easily symbolize your business. Do not copy it from any sources, it should be original in its design otherwise it creates very negative impression. For successful logo designing maintain uniformity in taglines and also the design. Don’t believe in false claims given by some logo designing companies to design high quality of logos at very cheap prices. Therefore research a lot before giving your project to any logo design company.
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SPINX Los Angeles Web Designers, offers custom website design services, Print Design Los Angeles, Film Web Design Los Angeles, flash Web design. Check Graphic Design Portfolio for more information.
Source: http://www.freeezinearticles.com/2010/07/27/catch-hold-of-audience-interests-with-effective-logos/
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Take a look at our “Summer Website Design Specials”
Fill our our “Logo Worksheet” and a design consultant will contact you!
Tags:Graphic Design, Web Design, Design Services, Website Design, Logo Design
Jul
22
Website design is not ‘One size fit all.’ Rather, for different genres and industries, website design needs to vary accordingly. Website design and development is a customized procedure and the design needs to vary and conform to the nature of the websites and requirements of the industry.
Moreover, website design is not only about visual presentation but it also has a great deal to do with planning and strategizing to achieve website goals and objectives. In fact, online success of a website depends on its design as well its marketing strategy. Therefore, corporate website design is a very crucial process. Here are 5 crucial considerations that you need to keep in mind.
Typography
If content is the king, then fonts are what illustrates the king. Typography of a website plays a crucial role in defining its look and feel. Moreover, it speaks a great deal about your professionalism. Good typography has a positive influence on people and gives a positive impression about your organization.
It should also be noted that print typography and online typography have a high degree of variance. What works in print does not work well online. In view of this fact, some of the best online fonts are Helvetica, Sans-serif etc.
Also, fonts can convey company beliefs to the audience. For companies that are conservative in their approach, serif typefaces would work well and so on. Another prime consideration governing the choice of fonts should be its easy rendering across web browsers.
Colors
Colors of a website influence the mood of visitors and actually trigger of specific responses in them. Moreover, for corporate website, the choice of colors provides the visual identity of company or business.
Colors should emphasize the philosophy and ideals of the organization. While choosing colors for your corporate website design, take into consideration different color combinations, meanings of colors and theories based on them.
Logo
A logo is the brand identity of a company or business. It acts as an immediate recognition tool for the audiences. In fact, in the corporate world logos are so popular that it does not even have to be accompanied with the company name. People just know by looking at the logo.
However, though a logo is a very crucial aspect in the brand strategy of a company, it seldom works without mettle. It does allow people to differentiate the company from it competitors but it needs to be backed with enough brand potency. Corporate logos should be clean and simple and carry the brand value along with it.
Brand Value
Corporate websites are the online face of the organization. Therefore it should reflect and promote the brand value of the business. How a website looks and performs on the World Wide Web often decides the way it is perceive in corporate circles. It is very important for websites to create brand recognition for the business and promote its prime aims and objectives.
Quality
As mentioned before, corporate website design should illustrate the quality of the organization and business and portray it as an industry leader. Apart from promoting the products and services of the company, website design should also seek to showcase the quality of the same.
ABOUT THE AUTHOR
Maneet Puri is an eminent IT technician and owner of LeXolution IT Services, a leading web design company based in India. With over 10 years of experience in the industry, he leads his team of custom web designers to create powerful web solutions for his clients.
