company logo

5 Things That Catchy Company Logo Will Always Have

How do you recognize a company brand? Most of the time, you will be able to know a business brand by taking a look at their logo or company name. And because many companies create their logo using a stylized version of their business name, people will be able to recognize the brand by looking at the company logo. Big companies usually use the catchy logo to create a good impression about their brand. Coca-Cola, McDonald’s, KFC, and other brands use a stylized logo that makes it different from other similar companies.

 

Without using a catchy company logo, you will not be able to enjoy using their products. So, if you want to make your audience to recognize your business brand right away, as well as enjoy using your products, it is important for you to use the catchy logo for your business. But, how can you make your logo look appealing? Here are five things that memorable company logo will always have:

 

  1. Simple And Easy To Remember

 

A significant number of the popular company logo is simple and easy to remember. Let’s take a look at Google and Facebook. Their logo is simple, and you will not have any problem recognizing the company logo. These companies only use their business name as the basis for their logo, and then, with a distinctive font to use, the logo is done.

 

  1. Use Company Name As The Main Attraction

 

You don’t need to put your company vision or tag line in your logo, although you can do it if you want to. However, many businesses only use their business name in their logo, so that their audience can recognize it. They don’t need to add a tag line in their logo since it is not necessary. Their audience can find out about the company tagline, vision, and mission by visiting the company website.

 

  1. Original And Unique

 

Most companies are trying their best to stand out from the crowd and to establish authority in their niche. Since their logo is linked directly to their business name, and thus, their reputation, it is important for most companies to keep their logo unique. Even if two companies are competing in the same niche, they will have an entirely different logo style.

 

  1. Using Colors As Part Of Their Business Identity

 

When creating a company logo, it is important not just to focus on the font that you use. Many companies use their unique font for their logo. But, they also use various colors as part of their business identity. Google uses colors in their logo, and that’s what makes their company unique. Coca-Cola uses the red color in their logo, although they use white color in their font. But, people will mostly associate Coca Cola with red color.

 

  1. Long-term Use And Timelessness

 

Your company logo should be able to be used for a long time, and there should be very few revisions in your logo. Many companies are using their logo for decades without changing it. Only slight changes are done for their logo when it is no longer looks good with the current technology. But, their overall design is still the same. This is why these companies remain popular even after many generations.

 

Those are the popular things that you will find in the popular company logo. These things are what makes the logo appealing, which lets their loyal customers use their products again and again.

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Tony Mack

Creative Director at One Source Graphics
Tony Mack is an award winning graphic/web designer and internet marketing expert that operates One Source Graphics, Inc. He works with small local businesses and large internet based companies to create dramatic marketing material that they use to get more sales and more clients. In addition, he has a highly successful internet business that publishes e-products, learning products, iPhone and windows software, and has helped thousands of people learn and improve their own internet marketing strategies.
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